Senior Brand Manager UK & IRE

JR United Kingdom; Bedford; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the protein snacks industry is seeking a Senior Brand Manager UK to drive the Peperami brand's growth across the UK and Ireland. The successful candidate will develop and execute marketing strategies, manage budgets, and collaborate with cross-functional teams to enhance brand relevance and market penetration.

Qualifications

• Over 7 years of FMCG marketing experience with a focus on brand management.
• Proven experience in ATL and BTL campaigns, including digital and social media.
• Strong planning, prioritization, and business insight skills.

Responsibilities

• Develop and implement brand strategy and positioning.
• Create marketing plans to meet brand and commercial objectives.
• Lead NPD launches while collaborating with R&D and operations.

Skills

Brand management

Media and communication management

Insights analysis

Job description

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Nigel Wright Group is working with Paulig on this search.

Purpose of the position

Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved by consumers worldwide. Their brands include some of the fastest-growing and most innovative protein snack brands such as Jack Link's, BiFi, and Peperami.

We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland. Responsibilities include co-developing and executing the brand marketing plan, leading consumer-led initiatives to increase brand relevance and penetration, and supporting sales initiatives. The role reports to the Head of the Peperami brand.

Responsibilities

• Develop and implement brand strategy and positioning, assessing effectiveness.
• Create marketing plans to meet brand and commercial objectives.
• Manage annual brand plans and communication strategies, including ATL & BTL campaigns and media.
• Lead NPD launches, collaborating with R&D and operations to ensure timely delivery.
• Work with Category management, Shopper, and Sales teams to develop consumer-centric propositions and communications.
• Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to achieve commercial targets.
• Support Shopper Marketing & Sales teams with market, brand, and product insights.
• Analyze market and consumer data to inform future growth strategies.
• Manage marketing budgets within set guidelines.
• Benchmark against competitors and market best practices.

Experience

• Over 7 years of FMCG marketing experience, focusing on brand management, including communications, portfolio management, and launches.
• Project management and cross-functional teamwork skills.
• Proven experience in ATL and BTL campaigns, including digital and social media, and media planning.
• Track record of successful NPD launches, sales growth, and market penetration.
• Market knowledge of the UK (and Ireland) FMCG environment.
• Strong planning, prioritization, and business insight skills.
• Ability to identify drivers, manage complexity, and execute strategic initiatives.
• Excellent communication skills and influence abilities.
• Self-motivated, resilient, and agile.

Skills

• Brand management and development.
• Media and communication management.
• Experience working with external agencies, including negotiations and budget control.
• Insights analysis and actionable results.
• Collaborating with Sales, Category Management, and Shopper Teams to commercialize propositions.
• Experience with major FMCG brands.