Senior Brand Manager UK & IRE

JR United Kingdom; Hemel Hempstead; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the protein snack industry is seeking a Senior Brand Manager in Hemel Hempstead. The role involves overseeing the growth of the Peperami brand by developing marketing plans, leading initiatives, and supporting sales. Candidates should have extensive FMCG marketing experience and excellent communication skills.

Qualifications

• Over 7 years of FMCG marketing experience.
• Proven success in launching NPD and driving sales growth.
• Strong planning, prioritization, and strategic skills.

Responsibilities

• Co-develop and implement brand strategy and positioning.
• Plan, execute, and analyze brand and communication strategies.
• Manage marketing budgets effectively.

Skills

Brand development and management

Media and communication management

Insight analysis and action

Project management

Job description

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Senior Brand Manager UK & IRE, Hemel Hempstead

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Client:

Location:

Hemel Hempstead, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Nigel Wright Group is working with Paulig on this search.

Purpose of the position

Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks loved worldwide. Their brands include fast-growing, innovative protein snack brands such as Jack Link's, BiFi, and Peperami.

We are seeking a Senior Brand Manager UK to oversee the growth of the Peperami brand in the UK and Ireland by co-developing and executing the brand marketing plan, leading consumer-led initiatives, and supporting sales in the market. The role reports to the Head of the Peperami brand.

Responsibilities

• Co-develop and implement brand strategy and positioning, assessing effectiveness.
• Develop marketing plans to meet brand and commercial objectives.
• Plan, execute, and analyze annual brand and communication strategies, including ATL & BTL campaigns and media.
• Lead NPD launches, collaborating with R&D and operations to ensure timely delivery.
• Work with Category, Shopper, and Sales teams on consumer propositions and communications.
• Participate in the cross-functional Country Business Team (CBT) and Marketing & Sales Team to achieve commercial targets.
• Support teams with market, brand, and product insights.
• Analyze market and consumer data to recommend growth strategies.
• Manage marketing budgets effectively.
• Benchmark against competitors and market best practices.

Experience

• Over 7 years of FMCG marketing experience, especially in brand management, including communications, portfolio management, and innovation.
• Project management and cross-functional collaboration skills.
• Experience in ATL and BTL campaigns, digital, social media, and media planning.
• Proven success in launching NPD and driving sales growth in the market.
• Market knowledge of FMCG in the UK and Ireland.
• Strong planning, prioritization, and strategic skills.
• Ability to apply business insights and drive action.
• Excellent communication and influence skills.
• Self-motivated, resilient, and adaptable.

Skills

• Brand development and management.
• Media and communication management.
• Managing external agencies, negotiations, and budgets.
• Insight analysis and action.
• Collaborating with sales, category, and shopper teams.
• Experience with major FMCG brands.