Assistant Brand Manager

PZ Cussons; Manchester; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

PZ Cussons is seeking an Assistant Brand Manager in Manchester to shape, execute and optimize brand growth initiatives for one of our beloved brands. You’ll translate consumer insight into integrated campaigns, manage in-store and digital activations, and work closely with the wider marketing team to drive market share and brand equity.

You’ll oversee campaign planning from concept through delivery, collaborate with agencies, analyse performance data, and help maintain brand standards across

Qualifications

• Experience in marketing or brand management from planning to delivery.
• Ability to turn consumer insight into actionable plans.
• Strong communication and cross-functional collaboration.

Responsibilities

• Shape and deliver parts of the brand's growth plan.
• Develop campaigns across channels with integrated messaging.
• Turn market data into recommendations for growth.
• Manage brand KPIs and co-ordinate with agencies and digital teams.
• Protect brand standards and support customer journey initiatives.

Skills

Marketing experience

Brand management

Campaign planning

Data-driven decisions

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Digital analytics tools

Market research platforms

Job description

POSITION SNAPSHOTRole: Assistant Brand Manager, MarketingLocation: ManchesterContract: PermanentWHY US AND WHY THIS ROLESeize the opportunity to be part of a unique business with an exciting vision for the future - where we dare to be bold, discover what’s possible, and do incredible. Dare. Discover. Do.At PZ Cussons, we offer five big reasons that people join and stay: Futureproof Our Brands, Create Your Own Impact, Accelerate Your Craft, Flexibility to Perform, And Collaborate with Intent.As an Assistant Brand Manager, you’ll help shape what’s next for one of our much-loved brands: Original Source, Childs Farm or Cussons. You’ll turn brand strategy into marketing that gets noticed, supporting growth plans, integrated campaigns and shopper activity that strengthen the brand and drive market share growth. Working within a close-knit brand team and alongside our wider marketing function, you’ll bring together consumer insight, commercial thinking and creativity to turn ideas into action. It’s an opportunity to make a real impact on how your brand grows, evolves and connects with consumers.WHAT YOU’LL BE DOINGShape and deliver key parts of the brand's 12-month growth plan, helping strengthen brand equity and grow market share.Bring integrated campaigns to life across channels, creating consistent experiences that build consumer engagement and support sales growth.Develop brand communications, in-store execution and shopper plans that make the brand visible, distinctive and memorable.Turn brand performance, market data and consumer insight into clear recommendations that keep plans relevant and competitive.Build understanding of the brand P&L, monthly M&C reporting and KPIs so decisions are grounded in commercial performance.Protect the brand's positioning and standards while briefing agencies and supporting digital platforms and the customer care journey.WHAT YOU’LL BRINGExperience in marketing, brand management or a similar role, with involvement in campaigns from planning through to delivery.Confidence using market research, consumer insight and performance data to spot opportunities and shape action.Strong project management and organisation, with the ability to keep several priorities moving without losing attention to detail.Clear written and verbal communication, plus experience working with agencies or external partners.Creative problem-solving and the confidence to champion new ideas, challenge convention and work through ambiguity.Commercial awareness, including financial literacy, and familiarity with marketing tools and digital channels.WHAT YOU’LL GET IN RETURNMyBenefits brings together your total rewards in one place, giving you the flexibility to choose what matters most. Key benefits we offer include:Flexible holiday options, including buy and accrualHybrid/electric car scheme, cycle to work & free mortgage adviceDiscounted and complimentary PZ productsOnsite gym (where available)OUR PURPOSE, CULTURE AND VALUESAt PZ Cussons, our purpose is For Everyone, For Life, For Good. Guided by our BEST values, Bold, Energetic, Striving and Together, we nurture a culture where people feel empowered to grow, perform and make a meaningful difference every day.We retain the pioneering spirit of our founders, by building portfolios of locally-loved brands across our key markets in the UK, ANZ, Nigeria and Indonesia, backed by the manufacturing scale and capability of a global business.Spanning Personal, Home, and Baby Care, our products are trusted by millions of consumers worldwide, including Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez.INCLUSION AND FAIRNESSWe’re committed to building diverse teams that reflect our consumers and communities, creating an inclusive environment where everyone feels respected and able to thrive. If you need any adjustments during the process, just let us know.#LI-Hybrid#LI-CE1Dare to be bold, Discover what’s possible, and Do the incredible.