Asset Generalist - Advertising, Episodic & Immersive

Framestore; Greater London; On-site; GBP 42,000 - 60,000; Full time

Job summary

Framestore in London is seeking an Asset Generalist for a fixed-term assignment to support the asset team across creature and hard-surface CG assets. The role emphasizes hands-on modelling and texturing with a focus on look development and efficient asset pipelines.

Candidates should have extensive experience with Substance Painter and/or Mari, plus Maya and ZBrush. The position is based in the UK with no visa sponsorship, starting 23 November and running to the end of January 2027.

Qualifications

• Experience texturing CG assets and creating models to brief or reference materials.
• Ability to follow naming conventions and maintain asset pipelines.

Responsibilities

• Execute accurate texturing and all types of assets, capturing accurate surface qualities for CG creatures and hard surface assets
• Creating models as briefed and/or in line with reference materials
• Understanding and following outlined naming conventions
• Maintaining and enforcing a strong pipelined workflow for asset building across the team whilst ensuring it's continued evolution
• Presenting models for progress review to leads, supervisors and clients
• Ensuring consistency of UV mapping
• Communicating with other departments and production in order to ensure that the asset meets relevant requirements
• Making changes or updates to assets as required
• Ongoing communication with production and leads regarding schedules and deadlines
• Staying on schedule and meeting set deadlines while maintaining the highest levels of quality
• Providing support to junior members of the CG team and assisting in their continued development of skills.
• Extensive working knowledge of Substance Painter and/or Mari
• Good working knowledge of Maya and Zbrush
• Creative, resourceful and with strong spatial awareness
• Able to interpret and follow reference material to create clean, highly detailed and accurate assets
• Efficient with layout of UVs and awareness of texture requirements
• Strong polygonal subdivision modelling skills
• Strong interpersonal and communication skills
• Able to organise own workflow in a meticulous manner
• Able to work well within a team
• Additional desirable skills: Creative conceptual sculpting
• Knowledge of anatomy
• Knowledge of other areas of the pipeline groom, CFX, lighting, layout
• Knowledge of Arnold/Houdini
• Traditional art skills
• Photography experience for texture capture

Skills

Texture mapping

UV mapping

Modelling

Look development

Pipeline workflow

Communication

Teamwork

Detail oriented

Tools

Substance Painter

Mari

Maya

Zbrush

Job description

Framestore is looking for an Asset Generalist to join us in the London office.

This is a wide-ranging role within the asset team that will be responsible for asset creation across a variety of high end content, including , , and projects. The Asset Generalist will be expected to take a hands‑on approach to creating highly accurate and efficient CG assets across a variety of styles. For this role in particular, we’d like candidates to have an especially strong background in modelling, ideally creatures, but they should also have considerable knowledge of texturing and an understanding of look development.

This will be a fixed term role and project-specific initially. You will need to be based in the UK (unfortunately we can not offer visa sponsorship for this role) and available to start 23rd November until the end of January 2027.

Responsibilities:

• Execute accurate texturing and all types of assets, capturing accurate surface qualities for CG creatures and hard surface assets

• Creating models as briefed and/or in line with reference materials

• Understanding and following outlined naming conventions

• Maintaining and enforcing a strong pipelined workflow for asset building across the team whilst ensuring it's continued evolution

• Presenting models for progress review to leads, supervisors and clients

• Ensuring consistency of UV mapping

• Communicating with other departments and production in order to ensure that the asset meets relevant requirements

• Making changes or updates to assets as required

• Ongoing communication with production and leads regarding schedules and deadlines

• Staying on schedule and meeting set deadlines while maintaining the highest levels of quality

• Providing support to junior members of the CG team and assisting in their continued development of skills.

• Extensive working knowledge of Substance Painter and/or Mari

• Good working knowledge of Maya and Zbrush

• Creative, resourceful and with strong spatial awareness

• Able to interpret and follow reference material to create clean, highly detailed and accurate assets

• Efficient with layout of UVs and awareness of texture requirements

• Strong polygonal subdivision modelling skills

• Strong interpersonal and communication skills

• Able to organise own workflow in a meticulous manner

• Able to work well within a team
  

Additional desirable skills:

• Creative conceptual sculpting

• Knowledge of anatomy

• Knowledge of other areas of the pipeline groom, CFX, lighting, layout

• Knowledge of Arnold/Houdini

• Traditional art skills

• Photography experience for texture capture

Accessibility Statement

Our London studio is fully accessible, with step‑free entry, accessible toilets on all floors, and quiet spaces available. We are committed to supporting disabled colleagues and providing an inclusive workplace for everyone.

We review all applications manually and do not use artificial intelligence to screen candidates. If you require any adjustments or support during the application process, please let us know—we are happy to accommodate your needs.