ASO Manager

Tripledot Studios Limited; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player in the mobile gaming sector is seeking an ASO Manager to drive app visibility and performance across global markets. This role combines data analysis, creative strategy, and mobile marketing expertise, requiring a deep understanding of ASO principles and store algorithms. Join a vibrant team that values creativity and collaboration, and contribute to the success of innovative mobile games enjoyed by millions. With a focus on professional development and a supportive work environment, this opportunity promises to be both rewarding and fulfilling.

Benefits

25 days holiday

Hybrid Working

20 days fully remote working

Daily Free Lunch

Regular company events

Continuous Professional Development

Private Medical Cover

Life Assurance & Group Income Cover

Health Cash Plan

Pension Plan

Qualifications

• 2+ years experience in App Store Optimisation for mobile apps or games.
• Solid understanding of ASO algorithms and principles.
• Strong knowledge of ASO tools like Sensor Tower and AppTweak.

Responsibilities

• Lead ASO efforts across global markets to enhance app visibility.
• Collaborate with teams to create impactful app store assets.
• Monitor competitor activity and report ASO performance.

Skills

App Store Optimisation strategy

ASO algorithms

App Store Connect

Google Play Console

Sensor Tower

Analytical skills

Project management

Communication skills

MS Excel

AppsFlyer/Adjust

Job description

ASO Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: London, UK

Description

Tripledot Studios is an award-winning, record-breaking games studio with a team of circa 400 people. Headquartered in London, we also have offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne.

We specialise in Casual, Free-to-Play, Mobile games that delight millions of players every day.

• Fastest Growing Business in Europe in 2022
• Tech Growth Business of the Year 2021 and 2023
• PocketGamer Best Mobile Developer 2023
• The Kings Award for International Enterprise 2024

Our guiding principle is that when people love what they do, their work is reflected in the quality of our games.

Take a look at our games: iOS Store + Google Play

Role Overview

As ASO Manager at Tripledot Studios, you will lead our App Store Optimisation efforts across all global markets, focusing on improving visibility and organic performance on the App Store and Google Play. This role combines data analysis, creative strategy, and mobile marketing expertise, requiring a solid understanding of store algorithms and metadata optimization.

Key Responsibilities

• Develop and execute our App Store Optimisation strategies;
• Optimize app names, descriptions, screenshots, feature graphics, in-app events, keywords, icons, videos, etc.;
• Collaborate with the Creative Marketing team to create assets for app stores;
• Analyze and report on ASO performance regularly;
• Monitor competitor activity and market trends;
• Coordinate the launch of new apps with relevant departments;
• Work with the Marketing team to ensure consistent and impactful app store pages and experiments.

Skills, Knowledge & Expertise

• Minimum of 2 years experience in App Store Optimisation for mobile apps or games;
• Strong understanding of ASO algorithms, ranking factors, and creative optimization;
• Proficiency with ASO tools (e.g., App Store Connect, Google Play Console, Sensor Tower, AppTweak);
• Experience with CPP and CSL;
• Analytical skills to interpret data and inform decisions;
• Effective time and project management skills;
• Excellent communication skills for cross-team collaboration;
• Experience with MS Excel, AppsFlyer/Adjust, Looker;
• Comfortable presenting and sharing insights;
• High attention to detail.

Job Benefits

• 25 days holiday: Paid holiday leave plus bank holidays;
• Hybrid Working: In-office 3 days a week (Tuesdays and Wednesdays) plus a flexible third day;
• 20 days fully remote work: Work from anywhere in the world for 20 days annually;
• Daily Free Lunch: £12 daily allowance for lunch via JustEat;
• Company Events and Rewards: Thames River Cruise, London Dungeon, Summer Parties, and more;
• Professional Development: Opportunities for growth and learning;
• Private Medical Cover: Comprehensive health coverage;
• Life Assurance & Income Protection for financial security;
• Health Cash Plan: Support for medical expenses;
• Dental Cover: Dental health benefits;
• Family Support Programs: Assistance with family planning and fertility (subject to policy);
• Employee Assistance Program: Confidential support services;
• Cycle to Work Scheme: Green commuting options;
• Pension Plan: Retirement savings scheme.