ASO Manager

Bally's Interactive; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic ASO Manager to enhance app visibility and drive user acquisition through innovative strategies. This role is crucial for optimizing app store presence and leveraging analytical insights to outperform competitors. Join a vibrant team where your contributions will significantly impact the growth of gambling apps across various markets. With a focus on continuous improvement and collaboration, this position offers an exciting opportunity to lead app marketing initiatives and engage with development teams to ensure optimal performance. If you're passionate about app marketing and ready to make a difference, this role is for you.

Benefits

Annual leave

Annual bonus

Pension plan

Health insurance

Company share scheme

Volunteering days

Home office allowance

Wellness or Gym allowance

Qualifications

• Hands-on commercial ASO experience on Google Play and Apple App Store.
• Demonstrable evidence of successfully implemented ASO strategy.
• Strong analytical skills and confident presenting.

Responsibilities

• Drive continuous improvement across all app store presence.
• Conduct competitor analysis to identify ASO opportunities.
• Track app store rankings and user engagement metrics.

Skills

App Store Optimization (ASO)

Analytical Skills

Keyword Strategy Development

Competitor Analysis

Data Analysis

Relationship Building

Tools

App Store Reporting Tools

Job description

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Who We Are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

Who We Are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

We are looking for an App Store Optimisation (ASO) Manager to join our Global Marketing Services team. The purpose of the role will be to significantly grow the volume of new players and profit acquired via our gambling apps in all markets and to migrate existing web-based players to using them.

This will be a highly impactful role that will involve a lot of strategy, planning, prioritisation, and ASO delivery to ensure that optimisations are consistently identified and implemented on time. To be successful in this role, you will need to be highly experienced in the latest ASO techniques and be comfortable driving and executing the optimisations in-house with the assistance of our internal teams.

So, what will you be doing?

• Driving continuous improvement across all of our app store presence.
• Competing to maximise our position and outperform the competition.
• Experimenting and innovate to keep us at the cutting edge of ASO trends and strategies.
• Evangelising app marketing at Bally’s.
• Educating our native development teams and drive a regular app update cycle.
• Developing keyword strategies for all of our apps.
• Identifying relevant keywords and phrases users are likely to search for when looking for our apps.
• Optimising app titles, descriptions, and other metadata.
• Conducting competitor analysis to understand best in class ASO strategies and identify opportunities.
• Ensuring keyword strategies align with paid marketing efforts.
• Optimising app store listings with compelling titles, descriptions, and keywords.
• Ensuring app icons, screenshots, and preview videos are optimised to attract users and help us stand out in a crowded market.
• Managing app localisation for different languages and regions.
• Tracking app store rankings, downloads, and user engagement metrics.
• Analysing data to identify trends and areas for improvement.
• Creating reports to communicate ASO performance and insights.
• Conducting A/B tests to optimise app store listings and improve conversion rates.
• Staying up to date with the latest ASO trends and best practices.
  
  

And what are we looking for?

• Possess hands on commercial ASO experience on the Google Play and Apple App Store.
• Have demonstrable evidence of successfully implemented ASO strategy.
• Evidence of a strategic mindset.
• Possess strong analytical skills and confident presenting.
• Applied experience with App Store reporting tools.
• Excellent at building and maintaining relationships.
• Have very high attention to detail skills.
  
  

This Is What You'll Get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance
  
  

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Gambling Facilities and Casinos

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