ASO Manager

Tripledot Studios; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company as an ASO Manager, where you'll lead global App Store Optimization efforts for popular mobile games. Your expertise will enhance visibility and organic performance across markets, leveraging data analysis and creative strategies. This role offers a dynamic environment with opportunities for professional development and collaboration with talented teams. Enjoy a hybrid working model, generous holiday allowances, and a range of exciting company events. If you're passionate about mobile marketing and ready to make a significant impact, this position is perfect for you.

Benefits

25 days holiday plus bank holidays

Hybrid Working

20 days remote work per year

Daily Free Lunch

Company events and rewards

Professional Development opportunities

Private Medical Cover

Life Assurance & Income Cover

Health Cash Plan

Pension Plan

Qualifications

• 2+ years experience in App Store Optimization for mobile apps or games.
• Strong analytical skills and data-driven decision-making.
• Experience with ASO tools and project management.

Responsibilities

• Develop and execute ASO strategies to enhance app visibility.
• Optimize app store assets and monitor competitor activity.
• Collaborate with marketing teams for impactful app store pages.

Skills

App Store Optimization

Data Analysis

Creative Strategy

ASO Tools (e.g., Sensor Tower)

Project Management

Communication Skills

Analytical Skills

MS Excel

Tools

App Store Connect

Google Play Console

Sensor Tower

AppTweak

AppsFlyer

Adjust

Looker

Job description

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ASO Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: London, UK

Description

Tripledot Studios is an award-winning, record-breaking games studio with approximately 400 employees. Headquartered in London, with offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne.

We specialise in Casual, Free to Play, Mobile games enjoyed by millions daily.

• Fastest Growing Business in Europe 2022
• Tech Growth Business of the Year 2021 and 2023
• PocketGamer Best Mobile Developer 2023
• The King's Award for International Enterprise 2024

Our guiding principle is that when people love what they do, what they do will be loved by others.

Take a look at our games: iOS Store + Google Play

Role Overview

As ASO Manager at Tripledot Studios, you will lead the App Store Optimization efforts globally, enhancing visibility and organic performance across all markets by leveraging data analysis, creative strategy, and mobile marketing expertise.

Key Responsibilities

• Develop and execute our ASO strategies;
• Optimize app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc.;
• Collaborate with the Creative Marketing team to create store assets;
• Analyze and report ASO performance regularly;
• Monitor competitor activity and market trends;
• Coordinate the launch of new apps with relevant departments;
• Work with Marketing to ensure consistent and impactful app store pages and experiments.

Skills, Knowledge & Expertise

• 2+ years experience in App Store Optimization for mobile apps or games;
• Understanding of ASO algorithms, ranking factors, and creative optimization;
• Proficiency with ASO tools (App Store Connect, Google Play Console, Sensor Tower, AppTweak, etc.);
• Experience with CPP and CSL;
• Strong analytical skills and decision-making based on data;
• Effective time and project management skills;
• Excellent communication skills for cross-team collaboration;
• Experience with MS Excel, AppsFlyer/Adjust, Looker;
• Comfortable with presenting;
• High attention to detail.

Job Benefits

• 25 days holiday plus bank holidays;
• Hybrid Working: 3 days in-office (Tues/Wed + flexible day);
• 20 days remote work per year;
• Daily Free Lunch: GBP 12 voucher via JustEat;
• Company events and rewards: Thames River Cruise, London Dungeon, Summer Parties, etc.;
• Professional Development opportunities;
• Private Medical Cover;
• Life Assurance & Income Cover;
• Health Cash Plan;
• Dental Cover;
• Family Support Programs (subject to policy);
• Employee Assistance Program;
• Cycle to Work Scheme;
• Pension Plan.