SEO/ASO Manager

TN United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An exciting opportunity awaits as an SEO/ASO Manager, where you will spearhead the organic growth strategy for a dynamic streaming service. This role involves optimizing app visibility and driving traffic through innovative SEO and ASO strategies. You will collaborate with diverse teams to enhance user engagement and performance across digital platforms. If you thrive in fast-paced environments and have a passion for data-driven strategies, this position offers a unique chance to shape the future of a new industry player. Join a team committed to creativity, diversity, and shared success.

Qualifications

• Proven experience in SEO and ASO with a focus on organic growth.
• Strong technical SEO knowledge and project management skills.

Responsibilities

• Lead SEO and ASO strategies to enhance visibility on web and app platforms.
• Collaborate with cross-functional teams to align acquisition strategies.

Skills

SEO Expertise

ASO Experience

On-page SEO

Keyword Research

Technical SEO

Google Analytics

Project Management

Global SEO/ASO

Tools

Google Analytics

Search Console

Job description

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Job Title: SEO/ASO Manager at Sky Showtime

As an SEO/ASO Manager at Sky Showtime, you will lead the strategy for organic growth across our website and app platforms. Your responsibilities will include optimizing our SEO and ASO efforts, collaborating with cross-functional teams to drive traffic, increase app visibility, and ensure optimal performance of our digital assets. We seek someone with proven experience in SEO and ASO who thrives in a fast-paced environment and is passionate about data-driven strategies.

Key Responsibilities

1. Own SEO & ASO Strategy: Lead strategies to boost organic growth and visibility on web and app platforms.
2. Cross-Functional Collaboration: Work with eCommerce, Product, and Marketing teams to align acquisition strategies.
3. Optimise App Store Listings: Enhance app store visibility through metadata, keywords, and in-app events.
4. Content Optimisation: Collaborate with content teams to maximize SEO impact and engagement.
5. Analyse & Report Performance: Measure and report on SEO/ASO results, providing actionable insights.
6. Stay Current with Industry Trends: Monitor SEO and ASO trends, updates, and best practices.
7. Conduct Audits & Identify Opportunities: Perform audits to find optimization opportunities.
8. Technical SEO Best Practices: Define technical requirements like hreflang tags, canonical links, and site architecture.

Skills, Knowledge, and Expertise

1. Proven SEO/ASO Expertise: Demonstrated ability to drive organic growth across platforms.
2. SEO Knowledge: Expertise in on-page SEO, keyword research, content, and technical SEO.
3. ASO Experience: Hands-on experience optimizing app listings and metadata.
4. Technical SEO Knowledge: Experience with site architecture and code optimization.
5. Analytics Proficiency: Familiarity with Google Analytics, Search Console, and app store analytics.
6. Streaming Platform Experience: Experience in the streaming industry is a plus.
7. Project Management Skills: Ability to manage multiple projects and meet deadlines.
8. Global SEO/ASO: Experience working across different markets and localization strategies.
9. Experience within a CMS: Knowledge of changing metadata across CMS platforms for promotions.

SkyShowtime is Europe’s newest streaming service, a joint venture of Comcast and Paramount Global, offering a wide range of entertainment including movies, original series, and more. Launched in 2023, it is available across numerous European countries and various devices. We are committed to building a diverse and inclusive team that values creativity and shared responsibility. This is an exciting opportunity to build a business from the ground up in an open and innovative environment.