Area Sales Representative

TN United Kingdom; Manchester; Remote; GBP 32,000 - 35,000; Full time

Job summary

An established industry player is seeking a dynamic Area Sales Representative to drive market development and customer growth in the North. This remote role focuses on building relationships with key decision-makers in the hospitality sector and achieving sales targets through effective territory management. With a competitive base salary and performance-based bonuses, this position offers a fantastic opportunity for those with a proven sales background and a passion for customer engagement. If you're ready to make an impact in a thriving market, this role could be your next great adventure.

Benefits

20 days paid annual leave

Mileage paid

Workplace pension contributions

Qualifications

• Proven sales experience in a field or territory-based role.
• Strong understanding of sales techniques and CRM management.

Responsibilities

• Identify opportunities and deliver sales presentations to key decision makers.
• Maintain and grow revenue with existing customers through relationship management.

Skills

Sales Experience

Negotiation Skills

CRM Management

Market Research

Interpersonal Skills

Tools

Zoho CRM

Microsoft Office 365

Job description

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Position: Area Sales Representative - NORTH

Summary: This position is responsible for the market development and customer growth of our POPCAKE COMMERCIAL & ASHWOOD’S business within an assigned territory, through sales prospecting, presentations, and equipment placement.

The role is remote-based and reports directly to our Head of Sales – UK/Ireland.

Primary duties and responsibilities:

1. Sales & Revenue Generation: Identify opportunities, develop target accounts, establish customer contacts, and deliver sales presentations & demonstrations to key decision makers (e.g., General Managers, Executive Chefs, F&B Directors, Purchasing Managers).
2. Closing sales: Secure equipment placements, coordinate commissioning with Customer Service, and work with chefs and F&B operators to maximize product usage and sales.
3. Relationship Management: Maintain and grow revenue with existing customers.
4. Achieve sales targets: Meet quarterly and annual sales objectives and KPIs.
5. Territory Management: Plan and execute sales strategies, visit customers regularly, manage sales pipeline, forecast sales, and report to management.
6. Account Management: Handle customer queries, offer tailored solutions, and increase revenue within existing accounts.
7. Market Research: Stay informed on market trends, competitors, and customer demands; provide feedback to management.
8. Administration and Reporting: Keep accurate records of interactions, sales activities, and performance metrics in CRM.
9. Collaboration and Teamwork: Work closely with internal teams, participate in meetings, training, and conferences.
10. Other: Engage with typical customers in hospitality, hotel management, airline lounges, education, healthcare, and foodservice sectors. Use networking (e.g., LinkedIn) to develop relationships and drive business development.

Experience:

• Proven sales experience in a field or territory-based role.
• Experience in HoReCa sales is advantageous.
• Excellent negotiation and closing skills.
• Strong understanding of sales techniques and CRM management.

Compensation:

£32,000 - £35,000 base salary, with OTE of approximately £45,000 (performance-based bonus), plus workplace pension contributions.

Additional requirements:

• 20 days paid annual leave plus bank holidays.
• Mileage paid; proficiency in Microsoft Office 365 and web-based presentation tools.
• Experience with Zoho CRM or similar platforms.
• Exceptional communication, interpersonal, organizational, and time management skills.
• Ability to analyze data, work independently, and handle rejection constructively.
• Willingness to travel extensively within the assigned area.
• Valid UK driving license and own vehicle (mileage paid).
• Eligibility to work in the UK.