Area Sales Manager

Wynne Consulting; Coventry; On-site; GBP 42,000 - 65,000; Full time

Job summary

Wynne Consulting is seeking an ambitious Area Sales Manager to cover the Coventry and Northampton region. You will develop and execute a territory growth plan, manage and grow an established customer base, and identify new business opportunities across manufacturing and engineering customers.

In this role you will deliver consultative solutions, conduct product demonstrations and visits, maintain a robust sales pipeline, and collaborate with internal teams to provide tailored technical proposals.

Qualifications

• Experience in external B2B sales within industrial sectors.
• Experience selling technical, industrial, engineering, automation or pneumatics products.
• Strong relationship-building and consultative selling skills.
• Proactive, self-motivated approach to business development.
• Excellent communication and negotiation abilities.
• Ability to manage a geographical territory effectively.

Responsibilities

• Develop and execute a territory growth plan to achieve sales targets.
• Manage and grow relationships with existing customers across multiple industrial sectors.
• Identify and secure new business opportunities within manufacturing and engineering accounts.
• Conduct customer visits, presentations and product demonstrations.
• Collaborate with internal technical and support teams to deliver tailored solutions.
• Maintain an accurate sales pipeline and provide forecasting updates.
• Monitor market trends and competitor activity in the region.
• Ensure exceptional customer service and account management throughout the sales cycle.

Skills

B2B sales

Industrial products

Automation

Pneumatics

Consultative selling

Territory management

Relationship building

Negotiation

Job description

An exciting opportunity has arisen for an ambitious and commercially driven Area Sales Manager to join a leading organisation within the industrial and automation sector.

Covering Coventry and Northampton region, you will be responsible for managing and growing an established customer base while identifying and developing new business opportunities across a range of manufacturing and engineering customers.

This is an excellent opportunity for a sales professional with experience in industrial products, engineering solutions, automation, pneumatics, or technical B2B sales who enjoys building long-term customer relationships and delivering consultative solutions.

Key Responsibilities

• Develop and execute a territory growth plan to achieve sales and profitability targets.
• Manage and grow relationships with existing customers across multiple industrial sectors.
• Identify and secure new business opportunities within manufacturing, engineering and industrial accounts.
• Conduct customer visits, presentations and product demonstrations.
• Work closely with internal technical and customer support teams to deliver tailored solutions.
• Maintain an accurate sales pipeline and provide regular forecasting updates.
• Monitor market trends, competitor activity and emerging opportunities within the region.
• Ensure exceptional customer service and account management throughout the sales cycle.

About You

The successful candidate is likely to have:

• Proven success within an external B2B sales role.
• Experience selling technical, industrial, engineering, automation, pneumatic, fluid controls or related products.
• Strong relationship-building and consultative selling skills.
• A proactive and self-motivated approach to business development.
• Excellent communication and negotiation abilities.
• The ability to manage a geographical territory effectively.