Area Sales Manager

Dawsongroup; London Borough of Southwark; Remote; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Annual leave

Birthday leave

Bank holidays

Extra leave purchase

Life assurance

Wellbeing support

Cycle to Work

Incentives

Job summary

Dawsongroup EMC is seeking an experienced Area Sales Manager to drive profitable growth across a regional territory. You will develop new and existing customer relationships across municipal, waste, recycling, utilities, industrial and infrastructure markets.

Identify rental opportunities, build relationships with decision makers, and maintain a strong pipeline. You will work with sales, branch and operations teams to maximise fleet utilisation and customer satisfaction across your designated

Qualifications

• Experience in field sales, business development, territory management or strategic account management.
• Track record of delivering against sales targets, KPIs and commercial growth objectives.
• Strong communication, negotiation and relationship building skills, with confidence engaging customers face to face.
• Excellent organisation and pipeline management skills, with a proactive approach to managing multiple opportunities.
• A full UK driving licence and willingness to travel regularly across your designated region.

Responsibilities

• Identify and secure short and long term rental opportunities through networking, tenders, market intelligence, site surveys and direct prospecting.
• Build trusted relationships with decision makers across local authorities, commercial operators and contractors.
• Maintain a strong pipeline, following up enquiries, tenders and opportunities to maximise conversion.
• Work closely with sales, branch and operational teams to maximise fleet utilisation and customer satisfaction.

Skills

Field sales

Business development

Territory management

Strategic account management

Communication

Negotiation

Relationship building

Job description

Are you an experienced Area Sales Manager, Business Development Manager or sales professional looking for a role where you can genuinely grow a territory? As an Area Sales Manager with Dawsongroup EMC, you will drive profitable growth across a regional territory, developing new and existing customer relationships across municipal, waste, recycling, utilities, industrial and infrastructure markets.

• Identify and secure short and long term rental opportunities through networking, tenders, market intelligence, site surveys and direct prospecting.


• Build trusted relationships with decision makers across local authorities, commercial operators and contractors.


• Maintain a strong pipeline, following up enquiries, tenders and opportunities to maximise conversion.


• Work closely with sales, branch and operational teams to maximise fleet utilisation and customer satisfaction.

About You

You will be commercially focused, driven by winning business and comfortable managing a territory with a high degree of autonomy. If you do not match every requirement, do not assume this role is not for you, we value transferable sales experience, potential and the ability to build strong customer relationships.

• Experience in field sales, business development, territory management or strategic account management.


• A track record of delivering against sales targets, KPIs and commercial growth objectives.


• Strong communication, negotiation and relationship building skills, with confidence engaging customers face to face.


• Excellent organisation and pipeline management skills, with a proactive approach to managing multiple opportunities.


• A full UK driving licence and willingness to travel regularly across your designated region.

About Us

Dawsongroup EMC provides specialist asset rental solutions across municipal, environmental, industrial, utilities and infrastructure markets. Dawsongroup has been in business since 1935 and has operated in asset rental since 1974, building long term customer relationships through investment in people, assets and service.

• A broad EMC portfolio including road sweepers, refuse collection vehicles, gully tankers, excavators, cage tippers, hot boxes and specialist equipment.


• A customer focused business supporting local authorities, utilities and construction organisations.


• A culture built around solving customer challenges, working smarter and growing together.


• A business investing in its people, assets and infrastructure to support sustainable growth.

Dawsongroup is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

About Your Future

This is an opportunity to take ownership of a regional sales territory while building your commercial experience and customer network. You will work alongside Area Sales Executives, Branch teams and senior sales leadership, with opportunities for progression within the wider Dawsongroup EMC sales structure.

• Internal progression pathways across the UK and internationally.


• Funded training and development opportunities.


• 24 days standard leave allowance + plus Birthday + plus Bank Holidays + up to 10 days extra (time served and purchase scheme).


• 2x Life assurance, wellbeing and mental health support, plus Cycle to Work schemes.


• Long term incentives and seasonal gifts.

Our people are our greatest asset, so if you are ready to build relationships, win new business and grow your career with an established asset rental business, we would love to hear from you.

The company

Dawsongroup is a leading provider of asset rental, leasing, and management solutions across the UK, Europe, and beyond, offering a diverse portfolio from temperature control and transport to materials handling, specialist vehicles, and modular buildings. At the heart of its approach is the Smarter Asset Strategy, enabling businesses to access and optimise assets without the financial risks of ownership, supporting scalability, efficiency, and financial control.

With deep industry expertise, operational excellence, and a focus on innovation, Dawsongroup helps customers boost productivity, resilience, and sustainability to stay competitive in a changing marketplace.

"What I enjoy most about my role is the variety that each day brings and the chance to work collaboratively with such a supportive and knowledgeable team. We work well together, always willing to help one another, and it's rewarding to be part of a team that is focused on delivering great results while maintaining a positive and enjoyable working environment."

"Since joining Dawsongroup in 2008, I've progressed from Trainee Fleet Quality Controller to Area Sales Manager. The business has continually invested in my development, opening doors to new opportunities and challenges. It's a company where hard work is recognised and career progression is genuinely achievable."

• Head of Commercial Operations – EMC

"One of the things I value most about working at Dawsongroup is the opportunity to learn, grow and make a real difference. I've been trusted with new challenges, improvement projects and initiatives that benefit colleagues and customers. It's a rewarding environment that encourages innovation, ownership and long-term career development."