Area Sales Manager

JR United Kingdom; London Borough of Harrow; Remote; GBP 33,000 - 36,000; Full time

Job summary

A leading company in Food Service is seeking an Area Sales Manager for the Watford and Harrow regions. This home-based role focuses on building strong customer relationships, driving sales growth, and acting as a brand ambassador. The position offers a competitive salary, great bonuses, and a company car, all within a diverse and inclusive workplace culture.

Benefits

Company car or car allowance

Home-based contract

Additional holiday purchase options

Qualifications

• Demonstrable experience in delivering against targets.
• Service-focused with a customer-centric approach.
• Driven and tenacious, with continuous self-development.

Responsibilities

• Build and leverage strong customer relationships.
• Grow and retain customers, delivering profitable growth.
• Act as a brand ambassador in the local market.

Skills

Customer Relationship Management

Sales Strategy

Problem Solving

Self-Motivation

Adaptability

Tools

Salesforce

Job description

Area Sales Manager - Homebased / Field Sales – Watford and Harrow

£33,000 - £36,000 + great bonus, company car or car allowance & home-based contract

Here at Brakes, we’ve got ambitious growth plans. If you’re currently working in Field Sales or have the talent to match your ambition to thrive in the biggest and best Food Service sales force, and are passionate about forging a career in sales, we have a fantastic opportunity for an Area Sales Manager to join our Independent Sales Team.

Key Accountabilities

• Build and leverage strong customer relationships through a natural curiosity in the independent sector.
• Grow and retain customers, delivering profitable volume growth against targets.
• Partner with your customers to understand their growth plans, add value, and offer a wide range of practical solutions and products.
• Understand competitor activity and proposals, ensuring you always offer your customers the best local solutions.
• Work proactively with the Business Development Manager to understand new customer requirements and ensure a successful handover.
• Act as a brand ambassador for Brakes in your local market.

You should be highly service-focused, putting the customer at the heart of everything you do, providing the best solutions to support and enhance their business. Tenacious and resilient, you’re a self-starter with the drive and determination to succeed, with demonstrable experience of delivering against targets. You’ll be self-motivated to develop yourself continuously, leveraging learning and development programmes. There are opportunities to progress into various commercial roles to develop your career.

You’ll also need to be confident with our modernisation programme and new technology to improve customer experience and performance. Experience with Salesforce is advantageous but not essential.

In return, we offer a competitive base salary, uncapped bonus potential, a home-based contract, a company car, additional holiday purchase options, and award-winning products at nearly cost price.

We’re passionate about creating an inclusive workplace that values diversity. We want you to bring your whole self to work. #BelongAtBrakes.

Why Brakes? Our purpose is connecting the world to share food and care for one another.

With our commitment to ethical sourcing and sustainability, coupled with our award-winning products, you will have the support of the Brakes business behind you.