Area Sales Manager

Novax Recruitment Ltd; Greater London; On-site; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Performance bonus

Job summary

Novax Recruitment Ltd in London is seeking a Sales Manager to lead structural steel project sales. You will drive enquiries to orders, win new business with contractors and developers, and coordinate with estimating and delivery teams across London and the wider UK.

The role offers a solid salary (£60,000-£70,000) plus performance bonus, a strong project pipeline, and long-term career progression within a growing structural steel business.

Qualifications

• Proven sales or business development experience in structural steel fabrication.
• Ability to read and interpret technical drawings.
• Experience with estimating or tendering teams.
• Strong client-facing and negotiation skills.
• Commercial focus on margins and profitability.

Responsibilities

• Drive sales activity from enquiry through to order.
• Develop and maintain relationships with contractors, developers, engineers, and consultants.
• Identify and secure new business opportunities across London and surrounding regions.
• Collaborate with estimating, design, and project delivery teams to develop solutions.
• Prepare and present tenders, proposals, and commercial submissions.
• Negotiate contracts, pricing, and terms to maximise profitability.
• Manage a pipeline and CRM reporting.
• Attend client meetings and industry events.

Skills

Sales experience in structural steel

Client relationship management

Negotiation skills

Reading technical drawings

Communication & organisation

Job description

Sales Manager - Structural Steel

London, UK
Permanent | £60,000 - £70,000 + Bonus

An excellent opportunity has arisen for a Sales Manager to join a well-established structural steel fabrication business delivering high-quality projects across commercial, residential, and major infrastructure sectors. This is a key commercial role focused on driving new business, developing client relationships, and securing profitable structural steelwork packages across London and the wider UK market.

This role requires previous experience working directly with a structural steel fabricator and a strong understanding of steelwork estimating, fabrication, and construction processes.

What you'll do:

• Drive sales activity across structural steel projects from enquiry through to order
• Develop and maintain strong relationships with main contractors, developers, engineers, and consultants
• Identify and secure new business opportunities across London and surrounding regions
• Work closely with estimating, design, and project delivery teams to develop competitive and buildable solutions
• Prepare and present tenders, proposals, and commercial submissions to clients
• Negotiate contracts, pricing, and terms to maximise profitability
• Manage a pipeline of live opportunities and maintain accurate CRM reporting
• Attend client meetings, pre-tender interviews, and industry networking events

You'll need:

• Proven experience in a sales, business development, or commercial role within a structural steel fabricator
• Strong understanding of steel fabrication, erection processes, and construction sequencing
• Ability to read and interpret technical drawings and specifications
• Experience working closely with estimating or tendering teams
• Strong client-facing and negotiation skills with a proven track record of winning work
• Commercial awareness with a focus on margins, pricing, and project viability
• Excellent communication, organisation, and relationship-building skills
• Self-motivated with the ability to manage a busy pipeline of opportunities

Why this role?

• Opportunity to join a respected structural steel business with a strong project pipeline
• Work on a wide range of high-profile and technically challenging steel projects
• Strong earning potential with competitive salary and performance-related bonus
• Long-term career progression within a growing commercial team
• Exposure to major contractors and landmark construction schemes across London