Area Sales Manager

Bristan Group Ltd; Essex; On-site; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Company Car

Staff discount

Employee perks

Bonus scheme

Helpline support

Holiday allowance

Job summary

Bristan Group Ltd is seeking an Area Sales Manager to drive revenue and growth across a defined UK territory. You will manage field channel partners, deliver against targets and build strong customer relationships to achieve strategic KPIs.

You will be responsible for executing account plans, maintaining up-to-date CRM data, and travelling across the region to meet clients and participate in trade events. A robust work ethic and commercial focus are essential in this role.

Qualifications

• Proven field sales experience and territory growth.
• Commercial awareness with a track record of hitting targets.
• Experience developing and growing customer relationships.
• Excellent stakeholder management and influencing skills.
• Experience using CRM systems and analysing sales data.

Responsibilities

• Managing and developing field channel partner relationships within your territory.
• Delivering against revenue, sales and KPI targets.
• Driving daily stock orders as a key commercial priority.
• Maintaining strong customer engagement through call frequencies and visits.
• Executing key account plans and delivering strategic initiatives in the field.
• Updating CRM systems accurately and on time.
• Supporting the business at trade shows and events.
• Creating and managing a rolling 12-week call plan to maximise performance.

Skills

Field sales

Territory growth

CRM systems

Sales analytics

Account management

Stakeholder management

Travel readiness

Tools

CRM software

Job description

We are looking for a driven, commercially focused Area Sales Manager to manage and grow our field channel partner network within a defined territory. This is an exciting opportunity for an ambitious sales professional who thrives on building strong customer relationships, delivering results, and driving sustainable growth.

As an Area Sales Manager, you will be responsible for achieving revenue and KPI targets, developing key customer relationships, and ensuring the successful execution of strategic account plans within your territory.

What You'll Be Doing

• Managing and developing field channel partner relationships within your territory.
• Delivering against revenue, sales and KPI targets.
• Driving daily stock orders as a key commercial priority.
• Maintaining strong customer engagement through agreed call frequencies and regular customer visits.
• Executing key account plans and ensuring strategic initiatives are effectively delivered in the field.
• Updating and maintaining CRM systems accurately and within required timescales.
• Supporting the business through attendance at trade shows, exhibitions and customer entertainment events.
• Creating and managing a rolling 12-week call plan to maximise territory performance.

About You

We're looking for someone who combines strong sales capability with excellent relationship-building skills and a passion for delivering results.

• Proven experience in field sales and territory growth.
• Commercial awareness with a track record of delivering against sales and KPI targets.
• Experience developing and growing customer relationships.
• Excellent stakeholder management and influencing skills.
• Experience using CRM systems and analysing sales data.
• Ability to manage multiple accounts and priorities independently.
• Full willingness to travel throughout the assigned region.

Skills & Behaviours

• Highly motivated with a strong focus on winning business and securing daily stock orders.
• Organised and self-sufficient, with excellent planning and territory management skills.
• Commercially astute, balancing revenue growth and profitability.
• Action-oriented with the ability to translate plans into measurable results.
• Resilient, proactive and accountable for performance.
• Professional and confident in customer-facing environments.

How Success Will Be Measured

Success in this role will be measured through:

• Revenue target achievement.
• KPI target achievement.
• Daily stock order conversion performance.
• Customer call frequency adherence.
• Delivery of a structured 12-week call plan.
• Successful execution of tactical and promotional activities.

Why Join Us?

• Being part of the Bristan team means access to a host of benefits including
• Company Car
• A generous staff discount across our Bristan and Heritage Bathrooms brands
• Employee perk scheme with discounts available across high street stores, leisure outlets and supermarkets
• Profit-related bonus scheme
• Immediate access to our Employee Assistance helpline, providing confidential telephone counselling and legal advice
• 25 days holiday with the opportunity to buy additional days and time off for your birthday

Plus much more!

This is an opportunity to take ownership of a territory, build meaningful customer partnerships, and play a key role in driving growth across leading brands. You'll be part of a supportive team that values accountability, customer focus, commercial excellence and delivering results.

Bristan Group celebrate diversity and are committed to creating an inclusive environment for all employees.