Area Sales Manager

WR Engineering; Chelmsford; On-site; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Performance-related bonus

Company benefits package

Field-based autonomy

Job summary

WR Engineering in the United Kingdom is seeking an Area Sales Manager to cover Essex, Kent, Hertfordshire and Suffolk. You will drive new business and manage existing accounts in the packaging sector, taking ownership of a defined multi-county territory with autonomy and regular field visits.

You will negotiate pricing and contracts, coordinate with production and technical teams on lead times, and build long-term customer relationships.

Qualifications

• Proven sales experience within the packaging industry is essential.
• Strong background in B2B sales and account management.
• Commercially strong with excellent negotiation skills.
• Ability to manage a full sales cycle independently.
• Confident communicator with a consultative approach.
• Self-motivated and target driven.

Responsibilities

• Developing new business across a multi-county territory.
• Managing and growing existing customer accounts.
• Preparing quotations and negotiating pricing and contracts.
• Working with production teams on lead times and product feasibility.
• Identifying market opportunities and competitor activity.
• Achieving sales and margin targets.
• Building strong, long-term customer relationships.

Skills

Field sales

B2B sales

Account management

Negotiation

Consultative selling

Self-motivated

Job description

Area Sales Manager

Location: Essex (covering Essex, Kent, Hertfordshire & Suffolk)

Salary: £50,000 - £55,000 + Bonus + Benefits

A well-established packaging manufacturer is seeking an experienced Sales Manager to join their growing commercial team. This is a field-based role covering Essex, Kent, Hertfordshire and Suffolk, focused on driving new business and developing long-term customer relationships across the packaging sector.

The Role

You will take ownership of a defined regional territory, responsible for both winning new business and managing existing accounts. Working closely with internal production and technical teams, you will deliver tailored packaging solutions to customers across manufacturing, logistics, retail, and industrial sectors.

Key responsibilities include:

• Developing new business across a multi-county territory
• Managing and growing existing customer accounts
• Preparing quotations and negotiating pricing and contracts
• Working with production teams on lead times and product feasibility
• Identifying market opportunities and competitor activity
• Achieving sales and margin targets
• Building strong, long-term customer relationships

About You

• Proven sales experience within the packaging industry is essential
• Strong background in B2B sales and account management
• Commercially strong with excellent negotiation skills
• Ability to manage a full sales cycle independently
• Confident communicator with a consultative approach
• Self-motivated and target driven

What’s on Offer

• £50,000 - £55,000 basic salary (DOE)
• Performance-related bonus structure
• Company benefits package
• Field-based autonomy with regional responsibility
• Opportunity to join a stable and growing packaging business