Area Sales Manager

Cavendish Maine; Carlisle; Remote; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Company car

Fuel card

Mobile phone

Laptop

25 days holiday

Job summary

Cavendish Maine, a leading global groundscare equipment manufacturer, seeks a proactive Area Sales Manager to cover the North of England, Scotland and the Isle of Man. You will visit dealers, run demonstrations, and participate in regional events to grow sales and brand presence.

You will manage existing dealer relationships, sign new ones, negotiate terms and use sales data to hit targets, with travel across a large territory and regular regional trade shows and training days.

Qualifications

• Five years+ field or dealer sales experience.
• Understanding of groundscare industry or related markets.
• Strong negotiation and relationship-building skills.
• Willingness to travel across a large UK territory.
• Proactive self-starter with energy and drive.

Responsibilities

• Visit dealers regularly, demonstrate products and train staff.
• Grow dealer base and manage trading terms within guidelines.
• Travel for trade shows, roadshows and events to drive growth.

Skills

Field sales

Dealer network

Negotiation

Sales analytics

Travel readiness

Tools

CRM

Job description

• To £45,000 basic plus open-ended commission plus KPI bonus. OTE £60,000. Plug-in hybrid company car, fuel card and 25 days’ holiday
• Remote, home-based Area Sales Manager covering the North of England, Scotland and the Isle of Man for a leading global groundscare manufacturer
• Sell quality equipment with market leading performance

Job Description: Area Sales Manager

We are looking for an enthusiastic, self-starter who can take on this established sales area and make it their own. The new Area Sales Manager will be tasked with visiting more dealers more regularly, holding more demonstrations and attending more regional trade events in order to drive sales growth and increased brand awareness.

• Manage and grow established dealer relationships across the North of England, Scotland and the Isle of Man, supporting them with product training, local events and hands-on machine demonstrations to end users
• Find and sign up new dealers, negotiate trading terms within agreed guidelines while protecting margin. Use sell-in and sell-out data to make sure targets are hit
• Travel throughout your territory and represent the business at trade shows, roadshows and training days

About the Company:

A family-owned global manufacturer of outdoor power equipment with more than 90 years’ heritage and a strong reputation in tall-grass mowing and lawn care

A multi-brand group with market-leading products, including a fast-growing new mower range that sits at the heart of its European growth plans

Actively investing in its UK team, dealer support and events, with a culture built on honesty, fairness and keeping promises – many of its people stay for more than a decade

To maximise the success of this role we are looking for a candidate who understands the groundscare industry. You might be working within a dealer or for a product manufacturer and you will understand the needs of end-users and how to communicate relevant features, advantages and benefits.

Your profile should include:

• At least five years’ field or dealer sales experience, ideally working with outdoor power equipment, power tools, agriculture or related markets.
• A proactive self-starter who will take pride in maximising the success of this area
• A natural relationship builder with plenty of energy, a consultative style and strong commercial and negotiation skills
• Confident analysing sales data and turning it into action, and happy to travel across a large territory

Salary/Benefits Information:

• Basic salary up to £45,000 plus an open-ended commission scheme and an annual KPI-based bonus. OTE £60,000
• Plug-in hybrid company car, fuel card, mobile phone and laptop
• 25 days’ paid holiday, plus company social events and factory visits

Contact: Nick Hester

Reference: NH/107665