Area Sales Manager

Network Talent; Cardiff; Hybrid; GBP 27,000 - 36,000; Full time

Job summary

Network Talent, supporting a leading FMCG manufacturer, seeks an Area Sales Manager to cover Cardiff and Barry. You will build relationships with independent retailers, drive product availability and distribution, and manage trade terms, with four days out visiting customers and one day at home.

This field-based role focuses on delivering strong merchandising, improving product visibility, and sharing insights with internal teams.

Qualifications

• 12+ months of field sales experience in FMCG, Retail, or related sectors.
• Ability to manage relationships with independent retailers and retailers.
• Valid UK driving licence with <= 6 points.
• Based within a commutable distance of Cardiff/Barry.

Responsibilities

• Build and maintain strong relationships with existing customers across the Cardiff and Barry territory.
• Meet KPIs across site visits, product availability, and distribution.
• Monitor and collect pricing and distribution data, reporting insights to relevant internal teams.
• Implement field merchandising solutions to improve product visibility and availability.
• Educate store leaders and teams to increase product knowledge and awareness.
• Identify opportunities to improve product placement, distribution, and sales performance.

Skills

Field sales

Driving licence

Relationship management

Job description

Field Sales Executive – FMCG Manufacturer

We are working with a leading FMCG manufacturer with a strong international presence and an annual turnover of £5 billion. The business is committed to employee wellbeing and has achieved multiple Global Top Employer certifications.

They are now looking for an Area Sales Manager to manage a portfolio of existing independent retailers, including convenience stores, grocery stores, and petrol stations. The role will focus on building strong customer relationships, driving product availability and distribution, managing trade agreements, and delivering effective visual merchandising.

This is a field-based account management opportunity covering Cardiff and Barry, with the successful candidate typically spending four days visiting customers and one day working from home.

Responsibilities

• Build and maintain strong relationships with existing customers across the Cardiff and Barry territory
• Meet KPIs across site visits, product availability, and distribution
• Monitor and collect pricing and distribution data, reporting insights to relevant internal teams
• Implement field merchandising solutions to improve product visibility and availability
• Educate store leaders and teams to increase product knowledge and awareness
• Identify opportunities to improve product placement, distribution, and sales performance

The Successful Candidate

• 12+ months of field sales experience is ideal
• Candidates from FMCG Sales, Retail Sales, B2C Sales, B2B sales are encouraged to apply
• Valid UK driving licence with no more than 6 points
• Based within a commutable distance of Cardiff/Barry