Area Sales Engineer

Rise Executive Search & Recruitment Ltd; Dundee; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Company Car

Pension

Buy/Sell holidays

Job summary

Rise Executive Search & Recruitment Ltd is seeking an Area Sales Engineer for Scotland East in the Industrial Electrical Control & Automation sector. The role is field-based with visits to customer sites, offering £45K-£60K plus a company car, pension, and holiday buy/sell facilities.

You will bridge engineering challenges with hardware/software solutions, manage a regional territory, and drive new business while maintaining key accounts.

Qualifications

• Degree or HND/HNC in Electrical Engineering, Mechatronics, or related field is desirable but industry knowledge ok.
• Proven B2B technical sales experience in industrial automation or capital equipment.
• Familiarity with major platforms (Siemens, Allen-Bradley, Schneider Electric) and protocols (Ethernet/IP, Modbus, Profibus).
• Strong communication and ability to explain technical concepts to engineers and non‑technical stakeholders.

Responsibilities

• Identify and secure new business opportunities across industries.
• Conduct site visits; provide tailored technical proposals for PLCs, HMIs, VSDs, sensors, and gear.
• Demonstrate products and Industry 4.0 solutions including IIoT and robotics.
• Maintain and grow existing accounts by acting as a trusted partner and technical advisor.
• Prepare detailed quotations and manage negotiations on payment and delivery terms.

Skills

B2B technical sales

Industrial automation

Technical selling

Communication

Education

Electrical Engineering / Mechatronics degree or HND/HNC

Tools

Siemens PLC

Allen-Bradley PLC

Schneider Electric PLC

Job description

Area Sales Engineer - Scotland East- Industrial Electrical Control & Automation

£45K - £60K

High basic Salary negotiable dependent upon experience.

• Company Car
• Pension
• Buy/Sell holidays

Technically competent Sales Engineer / Area Sales Manager required to join our Clients expanding team providing industrial control & automation products and solutions.

On behalf of our Client we are now seeking an experienced, results driven, Field Sales Engineer with a proven track record as a business developer and excellent salesman in the Industrial Electrical Control & Automation sector. This is a field based role, visiting customer sites and premises with 1 to 2 days either home office or company office.

In this 2026 ready sales role, you will act as a technical consultant, bridging the gap between complex engineering challenges and innovative hardware/software solutions. You will manage a regional territory, visiting OEMs, System Integrators, and End Users to specify and sell advanced automation technologies.

Key Responsibilities

• Business Development: Identify and secure new business opportunities across all industry markets and sectors.
• Technical Consulting: Conduct site visits to understand client requirements and provide tailored technical proposals for PLCs, HMIs, Variable Speed Drives, Sensors, Control Gear, Switchgear etc.
• Product Demonstrations: Supported by colleagues when required, showcase the latest products and technologies, Industry 4.0 technologies, including IIoT and robotic integration.
• Relationship Management: Maintain and expand existing accounts by becoming a trusted “partner” and technical advisor.
• Quotations & Proposals: Prepare detailed technical quotations and handle negotiations regarding payment and delivery terms.

Requirements & Skills

• Education: A degree or HND/HNC in Electrical Engineering, Mechatronics, or a related technical field is desirable but an ability to demonstrate industry knowledge is acceptable.
• Experience: Proven track record in B2B technical sales, preferably within industrial automation or capital equipment.
• Technical Knowledge: Familiarity with major platforms (e.g., Siemens, Allen-Bradley, Schneider Electric) and industrial protocols (Ethernet/IP, Modbus, Profibus).
• Communication: Ability to explain complex technical concepts to both engineering teams and non-technical stakeholders.

As is usual you will be working to achieve defined sales targets and capable of developing a personal plan in order to achieve your objectives through managing and further developing an existing portfolio of accounts whilst constantly striving to identify new avenues of business. Working Monday to Friday around normal office hours, although this is an external sales role requiring road travel so flexibility is expected in order to meet the needs of the business. Excellent attributes such as good organisational and communication skills, along with the ability to be an effective team player whilst enjoying a level of autonomy are essential, as are capability with Microsoft packages.

Post codes used are for advertising purposes only.

We work across a range of business to business/B2B market sectors including Renewable Energy, Electrical, Control & Automation, Electronic, Renewable Energy, Pneumatics, Hydraulics, Fluid Power, Instrumentation, Engineering services companies, Industrial Consumables, Industrial Components, Capital Equipment, Material Handling, Scientific Equipment, Petrochemical and Utilities.