Area Sales Director, Hospice Services

BAYADA Home Health Care; Norwich; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Area Sales Director to lead their hospice marketing efforts in Vermont and New Hampshire. This role involves developing and executing sales strategies to boost revenue and admissions, while supervising a dedicated team of Marketing Managers. The ideal candidate will possess strong leadership abilities, exceptional interpersonal skills, and a proven track record in healthcare sales. Join a company that values compassion and excellence, and enjoy the stability of a national organization with the culture of a family-owned business. This is an exciting opportunity to make a significant impact in the hospice care sector.

Benefits

Paid Weekly

Mon-Fri work hours

Comprehensive benefits plan

Paid holidays

Vacation and sick leave

Vision, dental and medical health plans

Employer paid life insurance

401k with company match

Employee assistance program

Growth opportunities

Qualifications

• Minimum of 3 years in hospice health care sales and marketing preferred.
• Strong leadership and strategic insight required.
• Ability to communicate effectively in English.

Responsibilities

• Achieve budgeted growth goals in admissions and revenue.
• Mentor sales strategies and supervise the sales team.
• Analyze sales strategies to increase referrals and market share.

Skills

Sales Strategy Development

Interpersonal Skills

Organizational Skills

Problem-Solving Skills

Leadership Skills

Communication Skills

Relationship Building

Sales Growth

Education

Four-year college degree

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Homecare Homebase

Job description

Area Sales Director, Hospice

BAYADA Home Health Care is in search of an Area Sales Director to support our Vermont and New Hampshire Hospice Marketing Manager team. The ASD will develop and implement selling strategies and tactics to grow Hospice Practice revenue and admissions. The role supervises a team of Marketing Managers that are deployed to call on assigned referral sources and grow customer relationships.

Territory:

• VT / NH (Candidates should have availability to regularly travel throughout territory)

Qualifications for an Area Sales Director:

• Exemplifies characteristics of The BAYADA Way: compassion, excellence and reliability.
• Four (4) year college degree.
• Minimum of three (3) years hospice health care sales and marketing experience preferred.
• Experience in leading, training and driving a sales team through the referral/admission process.
• Demonstrated exceptional strong interpersonal and relationship building skills.
• Demonstrated record of outstanding organizational and problem-solving skills.
• Ability to communicate verbally and in writing effectively and professionally.
• Demonstrated record of successfully developed sales training/mentoring tools/comprehensive strategic marketing plans with positive growth results.
• Track record of demonstrated sales growth and quota attainment.
• Ability to present multi homecare service lines.
• Ability to interview and hire qualified sales individuals.
• Demonstrated record of positive professional team playing attitude, adaptability to shift priorities and multi task.
• Creative and “hands-on”.
• Capable of using sales reports and field communication to formulate strategic plans and customer specific selling presentation.
• Knowledge and compliance of hospice state and federal regulatory agencies, reimbursement, and payor mix.
• Must exhibit strong leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy.
• Intermediate PC skills required to perform job functions including PowerPoint, Excel and Microsoft Word.
• Ability to read, write and effectively communicate in English.
• Ability to travel throughout territory (residence within territory preferred).

Responsibilities for an Area Sales Director:

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Develop working knowledge of BAYADA’s mission, services, people, organization, policies and procedures.
• Achieve budgeted growth goals in admissions and revenue.
• Interview, hire, train and evaluate Marketing Managers.
• Mentor Sales strategies/tactics to area offices on gaining new referral business. Supervise their Sales team by providing leadership, setting team expectations and reviewing performance with their Reginal Sales Director (RSD).
• Analyze sales strategies to increase referrals, admissions, and market share in assigned offices.
• Assist in market research including competitive research, market survey, and demographic analysis.
• Develop sales training programs and materials. Conduct ride along sales calls, business development activities and contacting efforts to ensure referrals from key accounts with the offices Marketing Managers and Liaisons.
• Conduct bi-monthly 1-1s and quarterly field ride-a longs with each of their Marketing Manager team.
• Define foundation of account planning and management relationships and deliverables. Analysis and communicates the objectives of account planning and management to all members of the team for success of visit sales.
• Demonstrate the ability to identify needs among key accounts and develop strong relationships with new and existing referral source while focusing on quantitative as well as qualitative results.
• Demonstrate the ability to target and qualify accounts and develop an effective messaging and positioning strategy to sell BAYADA Services.
• Identifies programs or niche opportunities as indicated by referral sources or market needs.
• Maintain and promote BAYADA presence in the community.
• Utilize Homecare Homebase, COM, Marketing toolbox, other marketers, and external resources to generate marketing ideas.
• Maintain a system to track all marketing activity and contact information.
• Provide Site Visit Reports to RSD.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties, or as required or requested by supervisor.

Why you'll love BAYADA:

• BAYADA offers the stability and structure of a national company with the values and culture of a family-owned business.
• Newsweek's Best Place to Work for Diversity 2023
• Newsweek Best Place to Work for Women 2023
• Newsweek Best Place to Work (overall) 2024
• Newsweek Best Place to Work for Women and Families 2023
• Glassdoor Best Places to Work in 2018 and 2019
• Forbes 2020 Best Places to Work for Women
• Paid Weekly
• Mon-Fri work hours
• AMAZING culture
• Strong employee values and recognition
• Small team at a local office
• Growth opportunities
• BAYADA Home Health Care offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program
• To learn more about BAYADA Home Health Care benefits, https://www.bayada.com/benefits