Area Commercial Manager

MacGregor Black; Greater London; On-site; GBP 42,000 - 65,000; Full time

Job summary

MacGregor Black are partnering with a consumer goods business to appoint an Area Sales Manager covering London and the South East. You will cultivate trusted relationships with independent electrical retailers, steer own-brand and branded product sales, and identify new business opportunities across a high-value territory.

The role requires a proven field salesman with a track record of meeting targets, strong relationship-building, and the ability to travel extensively.

Qualifications

• Proven track record in field sales, commercial, or account management within electrical retail.
• Experience managing a territory and delivering against sales targets.
• Strong understanding of the independent retail landscape.
• Excellent relationship-building and influencing skills with independent business owners.
• Strong commercial acumen and ability to turn data into action.
• Self-motivated, organised, and able to work autonomously in the field.
• Clear, professional written and verbal communication.
• Willingness to travel extensively within the territory and drive a diary of visits.

Responsibilities

• Build and maintain high-trust relationships with independent electrical retailers across London and the South East.
• Drive sales of own-brand product ranges through promotions and category planning.
• Identify and convert new business opportunities within the customer base and independents.
• Support customers with commercial planning, product knowledge, and performance analysis.
• Deliver against regional sales and own-brand targets.
• Collaborate with central teams on tenders, partnerships, and supply initiatives.
• Represent the business professionally in the field and act as a trusted advisor.

Job description

Are you ready to take ownership of a high-value London and South East territory within the electrical retail market?

Do you thrive on building trusted relationships with retailers while turning commercial insight into sales growth?

Ready to grow a portfolio of leading own-brand products and make a tangible impact across your region?

MacGregor Black are partnering with a consumer goods business on the search for an Area Sales Manager.

We are looking to appoint a high-calibre Area Sales Manager to cover London and the South East. The successful candidate will be responsible for driving commercial performance, growing own-brand and brands sales as well as identifying new business opportunities across a high-value, competitive territory.

Key Responsibilities:

• Build and maintain high-trust relationships with independent electrical retailers across London and the South East
• Drive sales of our own-brand product ranges through targeted customer activity, promotions, and category planning
• Identify and convert new business opportunities within the existing customer base and potential new independents
• Support customers with commercial planning, promotional activity, product knowledge, and performance analysis
• Deliver against regional sales and own-brand targets
• Provide market insight and competitive intelligence back into the wider commercial team
• Collaborate with central teams on tenders, partnerships, supply initiatives, and B2B opportunities that benefit the region
• Represent the business professionally in the field and act as a trusted advisor to customers

What We're Looking For:

• Proven track record in a field sales, commercial, or account management role within electrical retail
• Experience managing a territory and delivering against sales targets
• Strong understanding of the independent retail landscape
• Excellent relationship-building and influencing skills – able to gain trust quickly with independent business owners
• Strong commercial acumen with the ability to analyse performance data and turn insight into action
• Self-motivated, organised, and comfortable working autonomously in a field-based role
• Clear, professional communicator (both written and verbal)
• Resilient and results-oriented, with a track record of hitting targets
• Comfortable presenting to store owners and senior decision-makers
• High integrity and a genuine interest in supporting independent retailers
• Proactive and commercially curious
• Professional presence and strong work ethic
• Collaborative team player who can also operate independently
• Must be based in, or within easy commuting distance of, the London / South East region
• Full UK driving licence and willingness to travel extensively within the territory
• Ability to manage a diary of member visits, reviews, and commercial activity

For more information, please contact Lewis Millican.