App & Loyalty Marketing Manager

Greene King; Branston; On-site; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Career development

Brand discounts 33%

Employee assistance program

Inns & hotels discounts 50%

Refer a friend incentive

Wagestream access

Retail discounts

Job summary

Greene King is seeking an App & Loyalty Marketing Manager to lead the customer-facing marketing plan for our app and loyalty programme, driving engagement, frequency and customer value across our brands.

You’ll collaborate with Brand Marketing, CRM, Product and Loyalty teams to bring the loyalty strategy to life through impactful campaigns and channel activations that put the Greene King app at the heart of the customer experience.

Qualifications

• Proven marketing experience delivering complex multi-channel campaigns.
• Strong project management skills coordinating multiple stakeholders.
• Experience working cross-functionally to deliver commercial and customer outcomes.
• Ability to translate customer insights into effective marketing activity.
• Excellent communication and stakeholder management to influence senior leaders.
• Hospitality/retail experience with CIM or degree is a plus.

Responsibilities

• Develop and deliver the customer engagement plan for App and Loyalty, driving app usage and market share growth.
• Partner with Brand Marketing teams to activate loyalty campaigns across Greene King’s brands.
• Lead the customer launch and activation of new app features, loyalty propositions and initiatives.
• Review and optimise customer journeys, embedding App and Loyalty in brand plans and experiences.
• Create loyalty communications and channel activation best practices supporting acquisition, engagement and retention.

Skills

Marketing experience

Project management

Cross-functional work

Customer insights

Stakeholder management

Hospitality marketing experience

Education

Marketing degree / CIM qualification

Job description

• Salary for Advertising: Competitive Salary
• Dept. L4/House: CRM - 99715

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Job Description

As an App & Loyalty Marketing Manager, you’ll lead the customer-facing marketing plan for Greene King’s app and loyalty programme, driving engagement, frequency and customer value across our portfolio of brands. Working closely with Brand Marketing, CRM, Product and Loyalty teams, you’ll bring our loyalty strategy to life through impactful campaigns, customer journeys and channel activations that put the Greene King app at the heart of the customer experience.

Qualifications

As an App & Loyalty Marketing Manager, you will…

• Develop and deliver the customer engagement plan for App and Loyalty, driving app usage, customer frequency and market share growth.
• Partner with Brand Marketing teams to create and activate loyalty campaigns that increase customer engagement across Greene King’s brands.
• Lead the customer launch and activation of new app features, loyalty propositions and customer initiatives.
• Review and optimise customer journeys, ensuring App and Loyalty are fully embedded within brand marketing plans and customer experiences.
• Create loyalty marketing communications and channel activation best practice that support customer acquisition, engagement and retention.

What you’ll bring…

• Proven marketing experience, including delivering complex multi-channel campaigns within a customer-focused environment.
• Strong project management skills with the ability to coordinate multiple stakeholders and priorities.
• Experience working cross-functionally to deliver commercial and customer outcomes.
• The ability to translate customer insights and data into effective marketing activity and engagement strategies.
• Excellent communication and stakeholder management skills, with the confidence to influence and present to senior leaders.
• Ideally, experience within hospitality, retail or a multi-site consumer business, alongside a marketing degree, CIM qualification or equivalent.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands– as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
• Free employee assistance program – mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream – access your wage before payday for when life happens.
• Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…

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