Loyalty Proposition Manager

Greene King; Burton upon Trent; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Career development

Brand discounts 33%

Family discounts 15%

Free employee assistance program

Hotel discounts 50%

Refer a friend incentive

Wagestream access

Retail discounts

Job summary

Greene King is seeking a Loyalty Proposition Manager to shape the Greene King Rewards future. You’ll define, develop and evolve the loyalty proposition, crafting engaging member experiences to boost engagement, visit frequency and long-term value.

You’ll collaborate across Marketing, Digital, Product, Technology and Customer Insight teams to keep the programme innovative and commercially effective. You’ll bring significant loyalty or proposition experience, strong commercial sense, and a track

Qualifications

• Significant experience in designing and delivering customer loyalty or proposition programmes.
• Strong commercial awareness balancing customer value with business performance.
• Experience with digital products, mobile apps or customer engagement platforms.
• Excellent stakeholder management and ability to present to senior leaders.

Responsibilities

• Develop and deliver the long-term loyalty proposition roadmap.
• Create and optimise loyalty initiatives including member benefits, missions and partnerships.
• Use customer insights and market trends to identify opportunities for innovation.
• Monitor proposition performance across key metrics like growth, visit frequency and retention.
• Collaborate with cross-functional teams from concept to launch with governance and measurable impact.

Skills

Loyalty programs

Proposition design

Stakeholder mgmt

Data analytics

Cross-functional collaboration

Digital products

Tools

CRM platforms

Analytics tools

Job description

• Salary for Advertising: Competitive Salary
• Dept. L4/House: CRM & Digital - 99823

Company Description

Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Job Description

As a Loyalty Proposition Manager, you’ll play a pivotal role in shaping the future of Greene King Rewards. Responsible for defining, developing and evolving our loyalty proposition, you’ll create compelling member experiences that drive engagement, visit frequency, retention and long-term customer value. Working across Marketing, Digital, Product, Technology and Customer Insight teams, you’ll help ensure our loyalty programme remains innovative, commercially effective and loved by our customers.

Qualifications

As a Loyalty Proposition Manager, you will…

• Develop and deliver the long-term loyalty proposition roadmap, aligning customer needs with Greene King’s commercial and customer growth ambitions.
• Create and optimise loyalty initiatives including member benefits, personalised experiences, missions and challenges, subscriptions, partnerships and rewards programmes.
• Use customer insight, behavioural data and market trends to identify opportunities for innovation and proposition enhancement.
• Monitor and improve proposition performance across key measures including member growth, visit frequency, retention, spend and customer lifetime value.
• Collaborate with cross-functional teams to deliver loyalty initiatives from concept through to launch, ensuring strong governance and measurable commercial impact.

What you’ll bring…

• Significant experience developing customer loyalty or customer propositions within a complex, matrix organisation.
• Strong commercial awareness and the ability to balance customer value with business performance.
• Experience working with digital products, mobile apps or customer engagement platforms.
• Strong analytical skills and confidence using performance data and customer insights to inform decision-making.
• Excellent stakeholder management, influencing and communication skills, with experience presenting recommendations to senior leaders.

Additional Information

We’re all about rewarding our team’s hard work, that’s why…

You’ll receive a competitive salary, pension contribution as well as:

• The chance to further your career across our well-known brands- as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
• Discount of 33% for you and 15% for your loved ones on all of our brands - so you enjoy your favourite food and drink at a discount.
• Free employee assistance program - mental health, well-being, financial, and legal support because you matter!
• Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. - so you can enjoy a weekend away without breaking the bank.
• Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
• Wagestream - access your wage before payday for when life happens.
• Retail discounts - Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more...