Growth-Focused Performance Marketing Manager (Subscription App)

Wayfindi; Greater London; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Dental care

Reduced gym memberships

Cashback benefits & discounts

Referral scheme £1000

Job summary

Emma is seeking a results-driven Performance Marketing professional to own paid acquisition campaigns for a subscription app in London. You will scale high-performing creatives across Meta, TikTok, Google and other channels, while using data to drive decisions and improve ROI.

You will work in a fast-paced team, with opportunities to shape strategy, test innovative approaches, and collaborate across marketing to keep brand messaging aligned. This is an office-based role in London.

Qualifications

• 2+ years of experience in digital or performance marketing in a high-growth startup environment.
• Strong knowledge of social media advertising platforms (TikTok, Meta) with proven campaigns.
• Excellent understanding of digital data analytics.
• You are excited to join a fast-moving team and contribute to Emma's mission.

Responsibilities

• Own the design, management, and execution of paid acquisition campaigns across Meta, TikTok, Apple Search Ads, Google App Campaigns and other relevant channels.
• Monitor performance and optimise campaigns using data and multiple A/B tests.
• Contribute to full-cycle creative production and data-driven decisions for further creative development.
• Ensure proper tracking, analysis, and reporting, and help automate campaign management.
• Collaborate with the marketing team to maintain consistent brand messages across channels.

Skills

Paid Social

Analytics

A/B Testing

Data-driven

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Emma is seeking a results-driven Performance Marketing professional to own paid acquisition campaigns for a subscription app in London. You will scale high-performing creatives across Meta, TikTok, Google and other channels, while using data to drive decisions and improve ROI.

You will work in a fast-paced team, with opportunities to shape strategy, test innovative approaches, and collaborate across marketing to keep brand messaging aligned. This is an office-based role in London.