App Growth & Paid Social Lead – Remote

Lyst; England; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Clothing Benefit

Private Healthcare

Pension Scheme

Training Allowance

Holiday entitlement 29 days

Job summary

Lyst is seeking a hands-on App Marketing & Paid Social Executive to drive app user acquisition across Meta, Apple Search Ads and Google UAC. You will build, manage and optimise campaigns, analyse performance, and make data-led decisions to scale what works.

Join a London-born global fashion platform driving growth with analytics, attribution testing and cross-functional collaboration. The role combines strategic planning with hands-on execution in a hybrid setup.

Qualifications

• Solid experience in app performance marketing, paid social and mobile user acquisition.
• Hands-on experience managing campaigns in Meta Ads Manager.
• Exposure to Apple Search Ads and Google UAC.
• Strong analytical skills and a genuine comfort with numbers, performance data and commercial decision‑making.
• Ability to interpret campaign performance beyond surface metrics and explain what is happening, why it is happening, and what should happen next.
• Experience using or working with MMPs such as AppsFlyer, Adjust or Branch.
• Confidence using reporting and BI tools such as Looker and Excel.
• Strong attention to detail, good judgement, and a proactive approach to account management.
• Clear communication skills and the ability to work well with multiple stakeholders.
• Exposure to incrementality testing, creative testing frameworks or app funnel optimisation.
• Good understanding of mobile measurement, attribution (LTV/CAC, privacy-related app measurement concepts such as SKAN, ATT and post-IDFA attribution challenges.)

Responsibilities

• Manage the day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UAC
• Monitor campaign performance closely and make ongoing optimisation decisions across bids, budgets, audiences, creative inputs and campaign structure
• Analyse performance at a granular level, using metrics such as installs, CPA, CAC, ROAS, retention and downstream conversion behaviour to identify what is driving results
• Support budget pacing and investment decisions, helping ensure spend is directed toward the highest-impact opportunities
• Work closely with creative and cross-functional partners to test messaging, formats, audiences and campaign approaches in a structured way
• Maintain clear performance reporting, turning campaign data into simple, practical recommendations for both technical and non-technical stakeholders
• Help identify and troubleshoot tracking, attribution or data-quality issues in partnership with internal teams and external platforms
• Support experimentation across channels, audiences, creatives and landing / app journeys to improve efficiency and scale
• Stay current on platform changes, privacy developments, attribution shifts and app marketing best practice

Skills

App performance marketing

Paid social

Analytics/data-driven

Communication

Attention to detail

Cross-functional collaboration

Tools

Meta Ads Manager

Apple Search Ads

Google UAC

Looker

Excel

AppsFlyer

Adjust

Branch

Job description

Lyst is seeking a hands-on App Marketing & Paid Social Executive to drive app user acquisition across Meta, Apple Search Ads and Google UAC. You will build, manage and optimise campaigns, analyse performance, and make data-led decisions to scale what works.

Join a London-born global fashion platform driving growth with analytics, attribution testing and cross-functional collaboration. The role combines strategic planning with hands-on execution in a hybrid setup.