App Campaign Manager

Screwfix Direct Ltd.; Yeovil; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking an App Promotions Manager to lead high-impact digital campaigns. This role involves strategizing and delivering app-exclusive promotions, collaborating with various teams to enhance app performance, and analyzing campaign results to drive engagement. With a commitment to sustainability and employee wellbeing, this company fosters a dynamic work environment that values innovation and collaboration. Join a team where your ideas can make a real difference and help shape the future of customer interaction through digital channels.

Benefits

24/7 GP services

Discounted gym memberships

20% staff discounts

Annual discretionary bonus

Employer pension contributions

Life cover up to 4x salary

Qualifications

• Strong understanding of direct marketing principles, especially in digital channels.
• Ability to work in a deadline-driven environment with flexibility and enthusiasm.

Responsibilities

• Review market trends and provide recommendations for app campaigns.
• Build relationships across teams to deliver successful App campaigns.

Skills

Direct Marketing Principles

Digital Channel Marketing

Stakeholder Management

Planning and Organization

Verbal and Written Communication

Tools

Braze

Automated Marketing Systems

Job description

Overview

It’s a great time to join Screwfix. Thanks to the hard work of our team and record-breaking sales, we’re proud to be one of the fastest-growing retailers in the UK. And we want to pass that growth onto you.

Ready to take the lead on high-impact digital campaigns? As our App Promotions Manager, you'll own the strategy and delivery of engaging app campaigns that drive visits, revenue, loyalty, and lifetime value. Working closely with CRM, Trading, Marketing, and more, you’ll lead the charge on app-exclusive promotions, email and SMS integrations, and seamless customer journeys , all designed to boost app performance and customer engagement. If you love spotting trends, building slick campaigns, and seeing results, this role is your chance to shine.

You’ll be at the heart of a fast-moving digital environment, analysing results, sharing insights in trading meetings, and shaping the future of how customers interact with our app. With the tools, tech, and freedom to innovate, you’ll be a key player in making our app experience not just competitive, but market leading. This is your opportunity to make a visible difference in a business that values fresh thinking, collaboration, and bold ideas.

At Screwfix, we believe happy, fulfilled colleagues create a stronger business. That’s why we’ve built a workplace that works for you—combining flexibility, inclusivity, and sustainability with opportunities to thrive.

Work-Life Balance:

Enjoy the best of both worlds: Our hybrid working offering includes face-to-face collaboration at our welcoming Head Office and flexible hours to fit life’s priorities, whether it’s the school run or personal time.

Belonging & Growth:

From day one, you’ll feel part of a team that values your voice and supports your growth. We’re proud to champion diversity because we know unique perspectives make us stronger. Whether starting out or looking for your next step, you’ll thrive here

Sustainability That Matters:

We’re committed to creating a better future, taking bold steps to reduce carbon emissions, use sustainable packaging, and innovate for a greener world. Sustainability drives everything we do, and we’re proud to make a real impact for our planet and future generations.

Join Screwfix and discover a workplace where you can belong, grow, and help build a more sustainable future.

Responsibilities

• Review market trends and competitors apps, collating information and providing recommendations for app campaigns, CRM and product features
• Deliver mechanics of App campaigns that will drive app revenue, visits, frequency, lifetime value, and loyalty using our leading automated marketing systems
• Build strong relationships with CRM, collaborating to deliver plans for Email & SMS to support the success of App Campaigns
• Build relationships and collaborate cross functionally (inc. Logistics, Retail Ops, Trading, Marketing, Digital analytics, IT development & Propositions) to deliver App Campaigns
• During and post campaigns, you will build and analyse campaign reporting to provide insight for future App campaigns
• Represent App campaigns in weekly trading meetings to share performance updates with the wider team, giving actionable insight that will drive campaign success
• Identifying, building and continuous improvement of journeys in Braze to drive app revenue, visits, frequency, lifetime value, and loyalty
• Defining, agreeing, sharing, delivering and analysing a programme of App Exclusive promos
• Where appropriate, support other team members to drive App Penetration. E.g. App CRM, trading support, reporting and analytics, feature adoption

Qualifications

• A strong understanding of the principles of direct marketing especially in using digital channels such as App push, in app messages and Email
• Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environments
• Strong planning and organisation skills
• Stakeholder management and influencing capabilities
• Good verbal, written and presentation skills
• Working in a high paced environment, able to prioritise and work calmly under pressure
• Ability to interpret complex information and present back in a simple user-friendly format

At Screwfix, Your Wellbeing Comes First:

We’re dedicated to helping you thrive at work and at home. With a fantastic range of benefits, opportunities for self-development, and an annual discretionary bonus of up to 20%, we put your wellbeing at the heart of everything we do.

Your Wellbeing, Our Priority:

Health Support: 24/7 GP services, discounted gym memberships, and wellness resources like PepTalk.

Financial Wellbeing: Up to 14% employer pension contributions, life cover of up to 4x salary, and tools like Wagestream to track earnings and save.

Everyday Perks: 20% staff discounts at Screwfix and B&Q, savings on bikes, and exclusive offers via the Hapi app.

Opportunities to Grow: We believe in self-development and creating space for you to thrive. With access to training, career growth, and support networks, we’ll help you build a brighter future.

We believe in equity for all. Please let us know at [e-mail] if you need any additional support or adjustments when it comes to your application.

NO AGENCIES PLEASE

#LI-Hybrid