APAC GTM Lead: Growth & Ticket Strategy

Paddock; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Health Cash Plan

Parental Leave

Flexible Bank Holidays

Volunteer leave

Cycle to Work

Electric Car Scheme

Store discount

Social events

Job summary

Formula E is seeking a GTM Manager to lead APAC growth with a strong focus on culturally intelligent, commercially driven marketing across multiple time zones and fan cultures.

You will own the APAC go-to-market plan, balance global strategy with local execution, and drive ticket sales by activating the right channels and partnerships. This hybrid role is based in London, with 3 days per week at our Hammersmith office.

Qualifications

• Deep understanding of APAC markets, cultures and media landscapes.
• Hands-on experience with paid media and multi‑channel marketing campaigns.
• Ability to translate a global brand vision into local relevance across diverse markets.
• Strong data analytics, dashboards and KPI storytelling to guide decisions.

Responsibilities

• Build, maintain and own the central APAC go‑to‑market plan for ticket sales and events.
• Plan and execute paid and performance marketing across APAC, tailoring to each market.
• Drive ticket sales and commercial conversion through targeted campaigns and activations.
• Align central ticketing with local promoters and manage regional agency relationships.
• Monitor sales velocity and conversion metrics, feeding insights back into strategy.

Job description

Formula E is seeking a GTM Manager to lead APAC growth with a strong focus on culturally intelligent, commercially driven marketing across multiple time zones and fan cultures.

You will own the APAC go-to-market plan, balance global strategy with local execution, and drive ticket sales by activating the right channels and partnerships. This hybrid role is based in London, with 3 days per week at our Hammersmith office.