Global GTM Lead - Cycling & Apparel

PENTLAND; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Generous holiday allowance

Product discounts

Healthcare support

Gym and fitness discounts

Cycle to work scheme

Job summary

Endura, part of Pentland Brands, seeks a Go-To-Market Manager to drive seasonal marketing and product activation across global markets. You will coordinate campaigns, translate brand strategies into market-ready GTM plans, and ensure assets are delivered on time across regions and channels.

This role focuses on hands-on GTM delivery, cross-functional collaboration, and ensuring consistency of brand and product messaging across consumer touchpoints.

Qualifications

• Experience in go-to-market, brand marketing, campaign management or product marketing for consumer brands.

Responsibilities

• Support GTM planning & coordination across global markets.
• Translate campaigns and product stories into GTM plans and assets.
• Coordinate seasonal launches with Product, Design and Marketing.
• Develop product messaging and positioning with product and design.

Skills

Go-to-market

Brand marketing

Campaign management

Product marketing

Project management

Cross-functional

Stakeholder management

Cycling enthusiasm

Job description

Endura, part of Pentland Brands, seeks a Go-To-Market Manager to drive seasonal marketing and product activation across global markets. You will coordinate campaigns, translate brand strategies into market-ready GTM plans, and ensure assets are delivered on time across regions and channels.

This role focuses on hands-on GTM delivery, cross-functional collaboration, and ensuring consistency of brand and product messaging across consumer touchpoints.