APAC B2B Marketing Specialist

Web Travel Group; Greater London; On-site; GBP 35,000 - 55,000; Full time

Job summary

WebBeds is seeking a Marketing Executive for Asia Pacific to drive hands-on B2B campaigns, digital content, partner communications and events across the region. You will report to the Senior Marketing Manager and own assigned projects from brief to delivery.

You should be comfortable crafting trade communications, delivering multi-channel digital content, and supporting trade events with a data-driven mindset.

Qualifications

• Hands-on experience executing integrated marketing campaigns across digital, email, and content channels.
• Highly organized with the ability to manage multiple deadlines across APAC markets.
• Experience working with hotel partners, tourism boards, or B2B clients is advantageous.
• Proficient in English with strong written and verbal communication skills.

Responsibilities

• Execute multi-channel B2B marketing campaigns across email, website, social media, loyalty programs and POS platforms.
• Coordinate email marketing campaigns end-to-end, including content, audience segmentation and scheduling.
• Develop marketing content for newsletters, websites, sales decks, brochures and materials.
• Plan and publish social media content and monitor performance to inform strategy.
• Coordinate co-marketing with partners and liaise with cross-functional teams to maintain calendars.
• Support events, webinars and partner activations within the APAC region.

Skills

Integrated marketing

Multi-channel

Email marketing

Content development

B2B marketing

WordPress

Adobe Creative Suite

AI tools

Data driven

English communication

Education

Bachelor's degree in Marketing or related field

Tools

WordPress CMS

Adobe Creative Suite

Mailchimp

Taguchi

Job description

WebBeds is seeking a Marketing Executive for Asia Pacific to drive hands-on B2B campaigns, digital content, partner communications and events across the region. You will report to the Senior Marketing Manager and own assigned projects from brief to delivery.

You should be comfortable crafting trade communications, delivering multi-channel digital content, and supporting trade events with a data-driven mindset.