Anthropologie PR & Events Executive

Urban Outfitters, Inc.; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the fashion and lifestyle sector is seeking a PR & Events Executive in London to enhance brand storytelling and manage events. This role involves strategic PR executions, event planning, and building strong media relations to amplify brand presence across multiple channels.

Benefits

Flexible start and finish times

Bring your dog to work

Employee Assistance program

Free gym access

Private Medical Insurance

Up to 40% off at all URBN Brands

One paid volunteer day

Cycle to work scheme

Continued learning support

Qualifications

• Experience in a PR role (in-house or agency).
• Strong relationships with national and lifestyle press.
• Creative and commercially aware mindset.

Responsibilities

• Support PR Manager in developing exciting PR strategies.
• Plan and execute innovative events.
• Liaise with international PR agencies.

Skills

Excellent communication

Event planning

Storytelling

Relationship building

Problem-solving

Time management

Tools

Microsoft Office

PR platforms like Gorkana

Job description

About Us

Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and now has over 18 stores in the UK and Europe.

Role Summary

As PR & Events Executive, you’ll play a key role in amplifying the Anthropologie brand across press and experiential channels. Supporting the PR Manager, you’ll help shape and deliver standout campaigns that drive brand awareness, storytelling, and meaningful media coverage.

You’ll take the lead in planning and executing innovative events that engage press, influencers, and customers. From intimate previews to immersive brand activations, you’ll ensure every touchpoint reflects Anthropologie’s unique blend of creativity, community, and culture.

What You'll Be Doing

• Support the PR Manager in developing and delivering exciting PR strategies that align with key brand messages and business objectives across fashion, homeware, lifestyle, and culture.
• Secure regular, high-quality press coverage across social first publications including national, regional, trade, and digital titles, with a focus on storytelling that builds awareness, engagement, and brand love.
• Create and distribute engaging press materials including press releases, media alerts, lookbooks, tailored for key launches, collaborations, and brand moments.
• Oversee press sample logistics, managing timelines and ensuring deadlines and media requests are met, in collaboration with the PR & Events Assistant.
• Liaise with international PR agencies, ensuring all brand assets, messaging, and materials are up to date and consistent globally.
• Build on your existing editor relations and maintain strong relationships with fashion, lifestyle, interiors, and culture editors, writers, influencers, stylists, and publicists.
• Identify new press and partnership opportunities that extend brand reach, from local cultural moments to influencer and tastemaker events.
• Plan, manage, and execute in-store and online events, including product launches, influencer previews, community workshops, and seasonal activations, ensuring a consistent and elevated brand experience.
• Support the PR manager in leading the execution of press days, brand showcases, and VIP appointments, managing guest lists, creative concepts, and post-event reporting.
• Support social and influencer initiatives where relevant, working cross-functionally with brand marketing and social teams to amplify campaign messaging.
• Report on PR performance and campaign results, providing key metrics and learnings to the wider team.
• Stay up to date with industry trends, competitor activity, and media shifts to inform strategy and spot opportunities.

What You'll Need

• A proactive, positive and energetic attitude, you’re someone who gets stuck in, solves problems quickly, and brings ideas to the table with enthusiasm.

• Excellent written and verbal communication skills, with a sharp eye for storytelling and a confident tone when engaging with press.
• Experience in a PR role (either in-house or agency) with a strong understanding of the media landscape across fashion, lifestyle, interiors and digital.
• Proven experience in planning and delivering events, from intimate press breakfasts to large-scale brand activations, both consumer-facing and media-led.
• Strong relationships with national and lifestyle press, and a natural ability to nurture new contacts and stay top-of-mind with media.
• Naturally sociable and people-first, with a warm, confident personality and the ability to build rapport quickly both internally and externally.
• Super-organised and fast-paced, with the ability to juggle multiple projects, meet deadlines and stay calm under pressure.
• Digitally confident, with working knowledge of Microsoft Office (particularly Excel and Outlook) - and bonus points for familiarity with PR platforms like Gorkana, Fashion Monitor.
• A creative and commercially aware mindset, always thinking about how to drive awareness, impact and buzz for the brand.

#AnthroEU

The Perks

• Work-life balance:
  • Flexible start and finish times
  • Bring your dog to work
• Wellbeing:
  • Employees Assistance program to support with mental, physical and financial health
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
  • Private Medical Insurance
• Employee Discount:
  • Up to 40% off at all URBN Brands
• Community:
  • One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
  • Cycle to work scheme, season ticket loan
• Continued Development:
  • We offer structured support within the business alongside continued learning and development

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.