Angling Content Copywriter — Hybrid, SEO‑savvy

VanWonen; Norwich; Hybrid; GBP 21,000 - 32,000; Full time

Job summary

Angling Direct is seeking a committed Content Writer to join our Rackheath Head Office in Norwich. You will craft engaging product descriptions and category content, ensuring accuracy and a customer-friendly tone to aid informed purchases.

Collaborating with Trading, Category and Marketing teams, you will maintain brand voice, enhance SEO, and help launch new products with clear, informative copy. Hybrid work is available.

Qualifications

• A genuine passion for angling and a strong understanding of fishing tackle and techniques.
• Excellent written communication skills.
• Strong attention to detail and accuracy.
• Ability to explain technical angling concepts in a clear, customer-friendly way.
• Previous copywriting, content creation or digital marketing experience.

Responsibilities

• Creating compelling product descriptions, category content and website copy.
• Ensuring content accurately reflects product features, benefits and technical specifications.
• Working closely with our Trading, Category and Marketing teams, as well as suppliers, to gather product information.
• Maintaining a consistent brand voice across all content.
• Supporting SEO best practices to help customers find the products they need online.
• Helping bring new products and categories to life through clear, engaging and informative copy.

Skills

Angling knowledge

Written communication

Attention to detail

Explain technical concepts

Copywriting experience

Tools

CMS familiarity

SEO tools

Job description

Angling Direct is seeking a committed Content Writer to join our Rackheath Head Office in Norwich. You will craft engaging product descriptions and category content, ensuring accuracy and a customer-friendly tone to aid informed purchases.

Collaborating with Trading, Category and Marketing teams, you will maintain brand voice, enhance SEO, and help launch new products with clear, informative copy. Hybrid work is available.