Copy Writer - £32,000 per annum

VanWonen; Norwich; On-site; GBP 21,000 - 32,000; Full time

Job summary

Angling Direct is seeking a committed Content Writer to join our Rackheath Head Office in Norwich. You will craft engaging product descriptions and category content, ensuring accuracy and a customer-friendly tone to aid informed purchases.

Collaborating with Trading, Category and Marketing teams, you will maintain brand voice, enhance SEO, and help launch new products with clear, informative copy. Hybrid work is available.

Qualifications

• A genuine passion for angling and a strong understanding of fishing tackle and techniques.
• Excellent written communication skills.
• Strong attention to detail and accuracy.
• Ability to explain technical angling concepts in a clear, customer-friendly way.
• Previous copywriting, content creation or digital marketing experience.

Responsibilities

• Creating compelling product descriptions, category content and website copy.
• Ensuring content accurately reflects product features, benefits and technical specifications.
• Working closely with our Trading, Category and Marketing teams, as well as suppliers, to gather product information.
• Maintaining a consistent brand voice across all content.
• Supporting SEO best practices to help customers find the products they need online.
• Helping bring new products and categories to life through clear, engaging and informative copy.

Skills

Angling knowledge

Written communication

Attention to detail

Explain technical concepts

Copywriting experience

Tools

CMS familiarity

SEO tools

Job description

Turn Your Passion for Fishing Into a Career

Do you live and breathe angling? Whether you're discussing rigs, tackle, bait, rods or reels, do you enjoy sharing your knowledge and helping other anglers make informed choices?

If so, we have a fantastic opportunity to join the UK's leading specialist fishing tackle retailer.

We're looking for an enthusiastic Content Writer with a genuine passion for angling to join our team at Angling Direct Head Office in Rackheath, Norwich. In this role, you'll use your angling knowledge to create engaging, accurate and informative content for our website, helping customers understand products and make confident purchasing decisions.

This is a full-time position based at our Rackheath Head Office, with hybrid working available.

What You'll Be Doing

• Creating compelling product descriptions, category content and website copy.
• Ensuring content accurately reflects product features, benefits and technical specifications.
• Working closely with our Trading, Category and Marketing teams, as well as suppliers, to gather product information.
• Maintaining a consistent brand voice across all content.
• Supporting SEO best practices to help customers find the products they need online.
• Helping bring new products and categories to life through clear, engaging and informative copy.

What We're Looking For

Essential

• A genuine passion for angling and a strong understanding of fishing tackle and techniques.
• Excellent written communication skills.
• Strong attention to detail and accuracy.
• The ability to explain technical angling concepts in a clear and customer-friendly way.
• Previous copywriting, content creation or digital marketing experience.

Desirable

• Knowledge of SEO principles.
• Experience using content management systems or e-commerce platforms.

About You

We're looking for someone who:

• Loves fishing and enjoys sharing their knowledge with others.
• Has a keen eye for detail.
• Is organised and able to manage multiple tasks and deadlines.
• Enjoys working collaboratively within a passionate and knowledgeable team.
• Is eager to learn and develop new skills.

Key Supporting Competencies

• Written Communication
• Attention to Detail
• Collaboration
• Organisation and Planning
• SEO Awareness (training provided)
• Customer Focus

Location

Hybrid / Rackheath, Norwich

Why Join Angling Direct?

As the UK's leading specialist fishing tackle retailer, you'll be joining a business built by anglers, for anglers. You'll be surrounded by people who share your passion and have the opportunity to help shape the content seen by thousands of anglers every day.

If you want to combine your love of fishing with a rewarding career, we'd love to hear from you