Analytics Specialist: AI-Powered Insights & CRO

Royal Mail; Greater London; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Family friendly leave

Dental insurance

Health assessment

Benefits account

Wellbeing support

Job summary

Royal Mail in London is seeking an Analytics Specialist to provide insight, measurement and optimisation that drives smarter decisions and better customer outcomes. This hands-on role collaborates with product, design, engineering and marketing to embed analytics in daily decisions.

You'll ensure high-quality digital measurement across web and app, maintain data layers and tag management, and build dashboards to monitor key metrics.

Qualifications

• Proven hands-on digital analytics experience.
• Strong knowledge of GA4, Adobe Analytics, GTM, and BI tools.
• Experience analyzing customer journeys, conversion funnels and digital performance metrics.
• Excellent ability to communicate insights and recommendations to technical and non-technical stakeholders.
• Advanced SQL skills and experience working with large, event-based datasets.
• Experience using Python for data analysis, transformation or automation.
• An interest in AI-enabled analytics and practical experience using modern analytical or productivity tools.
• Experience working within cross-functional product teams in agile environments.
• Strong attention to detail and a continuous improvement mindset.

Responsibilities

• Improve digital measurement across web and app experiences, ensuring tracking, tagging and data collection are accurate, reliable and scalable.
• Partner with tagging and engineering teams to maintain and enhance data layers and tag management solutions.
• Analyze customer journeys, funnels and conversion performance to identify friction points and opportunities for optimisation.
• Support CRO initiatives through insight generation, hypothesis development and experiment analysis.
• Translate complex data into clear, actionable recommendations that support product, design, growth and marketing decisions.
• Build and maintain dashboards and performance reporting that help teams monitor key customer and business metrics.
• Support experimentation and discovery activities, including A/B testing, feature analysis and behavioural insights.
• Leverage AI-powered analytics tools to improve reporting, audience segmentation, pattern recognition and insight generation.
• Collaborate closely with product managers, designers, engineers and delivery teams to embed analytics into everyday decision-making.
• Work with analytics platforms and technology partners to maximise the value of tools such as Google Analytics, Adobe Analytics and BI reporting solutions.

Skills

Hands-on analytics

GA4

Adobe Analytics

Google Tag Manager

BI tools

SQL

Python

Agile

Cross-functional

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

BI platforms

Job description

Royal Mail in London is seeking an Analytics Specialist to provide insight, measurement and optimisation that drives smarter decisions and better customer outcomes. This hands-on role collaborates with product, design, engineering and marketing to embed analytics in daily decisions.

You'll ensure high-quality digital measurement across web and app, maintain data layers and tag management, and build dashboards to monitor key metrics.