Analytics Specialist

Royal Mail; Greater London; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Family friendly leave

Dental insurance

Health assessment

Benefits account

Wellbeing support

Job summary

Royal Mail in London is seeking an Analytics Specialist to provide insight, measurement and optimisation that drives smarter decisions and better customer outcomes. This hands-on role collaborates with product, design, engineering and marketing to embed analytics in daily decisions.

You'll ensure high-quality digital measurement across web and app, maintain data layers and tag management, and build dashboards to monitor key metrics.

Qualifications

• Proven hands-on digital analytics experience.
• Strong knowledge of GA4, Adobe Analytics, GTM, and BI tools.
• Experience analyzing customer journeys, conversion funnels and digital performance metrics.
• Excellent ability to communicate insights and recommendations to technical and non-technical stakeholders.
• Advanced SQL skills and experience working with large, event-based datasets.
• Experience using Python for data analysis, transformation or automation.
• An interest in AI-enabled analytics and practical experience using modern analytical or productivity tools.
• Experience working within cross-functional product teams in agile environments.
• Strong attention to detail and a continuous improvement mindset.

Responsibilities

• Improve digital measurement across web and app experiences, ensuring tracking, tagging and data collection are accurate, reliable and scalable.
• Partner with tagging and engineering teams to maintain and enhance data layers and tag management solutions.
• Analyze customer journeys, funnels and conversion performance to identify friction points and opportunities for optimisation.
• Support CRO initiatives through insight generation, hypothesis development and experiment analysis.
• Translate complex data into clear, actionable recommendations that support product, design, growth and marketing decisions.
• Build and maintain dashboards and performance reporting that help teams monitor key customer and business metrics.
• Support experimentation and discovery activities, including A/B testing, feature analysis and behavioural insights.
• Leverage AI-powered analytics tools to improve reporting, audience segmentation, pattern recognition and insight generation.
• Collaborate closely with product managers, designers, engineers and delivery teams to embed analytics into everyday decision-making.
• Work with analytics platforms and technology partners to maximise the value of tools such as Google Analytics, Adobe Analytics and BI reporting solutions.

Skills

Hands-on analytics

GA4

Adobe Analytics

Google Tag Manager

BI tools

SQL

Python

Agile

Cross-functional

Tools

Google Analytics

Adobe Analytics

Google Tag Manager

BI platforms

Job description

Job reference 341170

Analytics Specialist

Competitive salary plus car allowance, healthcare, 18% annual bonus potential, 25 days annual leave plus bank holidays rising with service and a company pension scheme with highly competitive contribution rates

Permanent, Full time

Royal Mail Farringdon x3 days in London

Royal Mail is accelerating its transformation into a more agile, digitally enabled and data-driven business. As we continue to enhance our digital products and customer journeys, we're looking for an Analytics Specialist to provide the insight, measurement and optimisation expertise that helps teams make smarter decisions and deliver better customer outcomes.

This is a hands‑on specialist role for someone who enjoys working closely with product, design, engineering and marketing teams to turn data into meaningful actions. You'll play a key role in ensuring high-quality digital measurement, uncovering customer insights and supporting optimisation initiatives across multiple commercial product journeys.

We're particularly interested in individuals who are excited by the opportunities that AI-enabled analytics tools can bring, helping accelerate analysis, improve productivity and generate deeper insights at scale.

What You'll Be Doing

• Support the ongoing improvement of digital measurement across web and app experiences, ensuring tracking, tagging and data collection are accurate, reliable and scalable.
• Partner with tagging and engineering teams to maintain and enhance data layers and tag management solutions.
• Analyse customer journeys, funnels and conversion performance to identify friction points and opportunities for optimisation.
• Support Conversion Rate Optimisation (CRO) initiatives through insight generation, hypothesis development and experiment analysis.
• Translate complex data into clear, actionable recommendations that support product, design, growth and marketing decisions.
• Build and maintain dashboards and performance reporting that help teams monitor key customer and business metrics.
• Support experimentation and discovery activities, including A/B testing, feature analysis and behavioural insights.
• Leverage AI-powered analytics tools to improve reporting, audience segmentation, pattern recognition and insight generation.
• Collaborate closely with product managers, designers, engineers and delivery teams to embed analytics into everyday decision-making.
• Work with analytics platforms and technology partners to maximise the value of tools such as Google Analytics, Adobe Analytics and BI reporting solutions.

What We're Looking For

• Proven hands‑on experience in a digital analytics role.
• Strong knowledge of analytics and tagging platforms, including tools such as Google Analytics (GA4), Adobe Analytics, Google Tag Manager and BI solutions.
• Experience analysing customer journeys, conversion funnels and digital performance metrics.
• Excellent ability to communicate insights and recommendations to technical and non-technical stakeholders.
• Advanced SQL skills and experience working with large, event‑based datasets.
• Experience using Python (or similar technologies) for data analysis, transformation or automation.
• An interest in AI-enabled analytics and practical experience using modern analytical or productivity tools.
• Experience working within cross‑functional product teams in agile environments.
• Strong attention to detail and a continuous improvement mindset.
• A proactive, collaborative approach with a passion for using data to solve business and customer problems.

Extra Benefits

• Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
• Supportive and generous company sick pay
• Funded Dental – As a manager you are eligible to a level of employer funded dental insurance*
• Health Assessment – As a manager you are eligible to an employer funded health assessment every 2 years*
• Benefits Account – You will have access to your personal benefits account on our ‘My Bundle+’ platform. There are more than 800 retail offers to help you save on things like groceries, days out, holidays and your household bills as well as employer provided and voluntary benefits to suit your lifestyle.
• Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It’s free, and it’s for everyone.

Next Steps

The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions

We understand that candidates may not meet all the criteria for the role. If your experience is different, but you have relevant skills we’d love to hear from you.

Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals. As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners.

We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted.

We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.

For more information on Royal Mail Group and our values please click here: https://www.internationaldistributionsservices.com/en/about-us/

Closing Date: . 7th October 2026 Please note, this advert may close early if the appropriate number of applications has been reached.