Analytics Manager

Wundermanthompson; Greater London; On-site; GBP 80,000 - 110,000; Full time

Job summary

VML is seeking an Analytics Manager to lead the Data team in delivering measurement and insights across marketing activities. You will steer projects, mentor analysts, and work with strategy and account teams to drive data-informed decisions.

Responsibilities include end-to-end analyses, dashboard delivery, and client storytelling. The role requires strong technical skills, leadership, and a collaborative mindset in a hybrid London environment.

Qualifications

• 8+ years in marketing analytics or related field with leadership experience.
• Experience coding for analysis (Python, SQL, BigQuery preferred).
• Experience with web analytics tools such as GA.
• Experience in developing wrireframes and creating dashboards.
• Experience in data storytelling and giving actionable recommendations.
• Understanding of AI to optimize efficiency and effectiveness.

Responsibilities

• Lead a team of analysts to deliver high-quality insights.
• Design, manage, and deliver end-to-end analyses for marketing to optimise the funnel.
• Develop dashboards and data visualisations to track performance.
• Present findings to clients and internal teams, with recommendations.
• Mentor junior analysts and foster a learning culture within the team.
• Collaborate with data strategists and consultants to answer business questions.

Skills

Data storytelling

Leadership

Stakeholder management

Python

BigQuery

SQL

Education

Bachelor's degree in a quantitative field

Tools

Power BI

Tableau

Looker Studio

Google Analytics

BigQuery

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we're looking for:

We are looking for a Analytics Manager to work within the VML Data team. The Analytics Manager will lead a team of analysts who will be responsible for analysing data to deliver value through understanding our clients’ data and the performance of marketing activities. Working closely with the wider analytics and data team you will be responsible for determining the prioritisation of projects, based on expected value to the business, and identify the best resource to work on each project based on skills and specialities.

Role Overview:

As an Analytics Manager, you willbe responsible forthe development and delivery of measurement and insight projects across various marketing activities andwork with data strategists andconsultants toanswer business questions,ultimately ensuringthat we are making best use of available data to deliver against the client vision.

On a day-to-day basis you willlead across allanalysis projects,ensuring the finaldeliveringisto a high degree of accuracy. You will mentor and manage a diverse group of analysts,inspiring and reassuring them,ensuring they areconfident in their work and delivering to theoptimallevel

This ispredominantly atechnical role grounded inweb analyticsdata, so you should be experienced in handling large data setsand a variety of web analytics tools.Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

What you’ll be doing:

• Manage a team of analysts to deliver theoptimalquality of work
• Ensure all in the team are aware of latest innovations and ways of working, especially in the evolving world of AI
• Design, manage, and deliver end-to-end analyses aimed at helping Marketing tooptimiseacross the funnel
• Manage all workloads andallocateprojects based on skills and capabilities, ensuring all in the team are learning new skills
• Oversee the delivery ofmeasurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on behaviour
• Deliverand take lead onstrategicprojects (segmentation, modelling), utilising statistical techniques to develop a deep understanding
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
• Manage and resolve data issues involving quality and consistency of data
• Be the clients trusted advisor on data and analyticalmethodology- make it easy for them to make business decisions based on data
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
• Offer leadership andexpertiseto support the development of junior team members
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.

Experience:

• 8+ years working in a marketingor relatedfieldan analytics manager orsenior analystwho has managed a team
• Experience ofcoding languages for analysis (Python,BigQuery&SQL preferred)
• Experience ofweb analytics toolssuch asGA
• Experience of developingwrireframesand creating dashboards
• Experience in data storytelling,demonstratinghow to interpret data into recommendations
• Understanding of where and how to use AIto optimise efficiency and effectiveness
• Proven record of delivering high quality outputs
• Attention to detail and a commitment to accuracy
• Ability to managea team as well asown workloadautonomouslyand thrive in an agency environment,working across multiple teams
• Able to translate business needs and requirements to analytical methods and outputs
• Good written and verbal communication skills
• High level analytical skills in relation to performance analysis
• Experience of devising,implementingand managing reporting dashboard design, update and automationusing tools such asPowerBI, Tableau and Looker Studio
• Goodknowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/Btestingand statistical significance

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.