Analytics Director: Data Strategy & Insights Leader

wppmedia; Greater London; Hybrid; GBP 100,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Director of Analytics in a UK-based role with hybrid working to drive data strategy for Colgate Palmolive. You will lead the Analytics team, shape reporting and insights, and partner with CP to implement advanced analytics across campaigns and channels.

You will oversee data platforms, governance and automation initiatives while mentoring staff, collaborating with cross-functional teams, and delivering client-focused analytics solutions in a fast-paced environment.

Qualifications

• Experience in a communications agency and/or client organization, ideally International/multi market.
• A problem solver with excellent senior client / stakeholder management & communication skills and attention to detail.
• The ability to get stuck in and make things happen, and the desire to define and implement creative new solutions to client problems - driving improvement and positive change.

Responsibilities

• Identify analytical requirements and deliver actionable insights and recommendations to CP stakeholders.
• Be CP's point of contact for CP's GIT and GDO teams for new workstreams and data pipelines; identify future solutions.
• Coordinate across functions, markets and with the CP Client to develop, pilot, maintain and enhance BI projects delivering measurement goals.
• Lead digital transformation initiatives to modernize data collection, processing, and analytics infrastructure with clear governance.
• Develop templates, frameworks and automation for Digital Data to enable consistent understanding of media performance for CP.

Skills

Agency experience

Stakeholder management

Problem solving

Tools

Power BI

Tableau

Looker Studio

Datorama

BigQuery

Google Analytics

Campaign Manager

Job description

WPP Media is seeking a Director of Analytics in a UK-based role with hybrid working to drive data strategy for Colgate Palmolive. You will lead the Analytics team, shape reporting and insights, and partner with CP to implement advanced analytics across campaigns and channels.

You will oversee data platforms, governance and automation initiatives while mentoring staff, collaborating with cross-functional teams, and delivering client-focused analytics solutions in a fast-paced environment.