Analytics Analyst, Marketing Technology

Ralph Lauren; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Customer Data Platform Analyst in London, where you'll bridge the gap between marketing and technology. In this dynamic role, you'll collaborate with cross-functional teams to implement innovative marketing solutions and enhance data-driven decision-making. Your expertise in data analytics and marketing technology will be pivotal in optimizing customer insights and driving strategic objectives. If you're passionate about leveraging technology to create impactful marketing strategies, this opportunity is perfect for you.

Qualifications

• Experience in data analytics and marketing technology is essential.
• Familiarity with data privacy regulations like GDPR is a plus.
• Retail industry knowledge is advantageous.

Responsibilities

• Collaborate with IT and business teams for CDP implementation.
• Ensure data quality and consistency across analytics platforms.
• Educate stakeholders on leveraging CDP capabilities.

Skills

Data Analytics

Marketing Technology

Digital Marketing

Cross-Functional Team Collaboration

Analytical Skills

Problem-Solving

Education

Business Degree

Information Technology Degree

Marketing Degree

Tools

Customer Data Platforms (CDP)

Dataiku

Alteryx

Tableau

Power BI

Excel

JIRA

Smartsheet

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Based in London, this role is highly visible and functions as a liaison between key stakeholders across Customer Intelligence (CIX), Marketing, IT, and Global Analytics. It requires creativity and collaboration to facilitate the delivery and adoption of marketing technology enhancements and new capabilities that unlock insights and help the teams to achieve their strategic business goals. It also involves evangelizing effective and consistent use of marketing technology platforms and promoting better understanding of data-driven marketing practices among the Marketing teams.

A key focus of this role will be supporting the implementation of a new Customer Data Platform (CDP) solution. The analyst will play a crucial role collaborating with business and IT partners to ensure a successful implementation that optimizes the platform's capabilities and maximizes value for the organization.

Develop strong partnerships with key business partners: Function as a liaison among CIX and Marketing teams to assist in documenting business use cases, identifying gaps in customer data management, and enhancement opportunities within the new CDP. Work with the business teams to identify projects and enhancements that align with Ralph Lauren's strategic objectives.

CDP Implementation: Work closely with business and IT teams to ensure the smooth integration of the CDP with existing technology solutions and data sources. Assist in mapping data flows, defining data models, and establishing processes for data ingestion.

Encourage Data Confidence: Partner with CIX stakeholders and IT partners to ensure thorough and timely response to CDP-related questions, concerns and suggestions. Ensure data quality and consistency across various analytics and technology platforms and tools used within Ralph Lauren's DTC business.

Become a CDP and analytics evangelist: Be curious and knowledgeable about the CDP and related marketing technologies, and how to leverage them effectively. Promote the capabilities of the new CDP to business stakeholders and educate them in utilizing these capabilities to achieve business goals. Stay informed about industry trends and best practices in CDP and marketing technologies to continually improve Ralph Lauren's data-driven decision-making capabilities.

Experience, Skills & Knowledge

Education and Experience

• A emphasis in business, information technology, marketing, or related field is preferred
• Work experience in data analytics, marketing technology, digital marketing, or related field strongly preferred
• Experience working in cross-functional teams and collaborating with business stakeholders in support of large-scale projects or initiatives
• Retail/Marketing Industry knowledge or familiarity with omnichannel retail analytics is a plus
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) is a plus

Technical Knowledge/Skills

• Knowledge working with Customer Data Platforms (CDP) such as Zeta, Redpoint, or Salesforce is preferred
• Familiarity with tools like Dataiku or Alteryx for data preparation and analysis
• Knowledgeusing tools like Tableau, Power BI, or Excel for data analysis and visualization
• Working with JIRA, Smartsheet or other issue and project tracking software is a plus

Interpersonal Skills and Characteristics

• Comfortable working in a global, fast-paced, dynamic environment; able to manage and prioritize multiple projects
• Ability to balance attention to detail with big-picture thinking to support Ralph Lauren’s strategic objectives
• Ability to interface with, and gain the respect of, stakeholders at all levels and roles within the company
• Ability to communicate complex business and technical challenges in a simplified manner
• Strong analytical, problem-solving, and critical thinking skills; able to gather, manipulate, and interpret data at a low level of detail and synthesize into actionable business insights