Senior Analyst, Marketing & Commerce Analytics

FANDOM; United Kingdom; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Senior Analyst for Marketing & Commerce Analytics to join their dynamic team. This role offers the opportunity to work remotely or in a hybrid capacity, focusing on data-driven insights to optimize customer acquisition and retention strategies. You will engage in exploratory data analysis, provide actionable reports, and collaborate with cross-functional teams to drive impactful marketing decisions. With a commitment to diversity and an exciting work environment, this position is perfect for data enthusiasts eager to make a difference in the gaming industry.

Benefits

Laptop and work gear

Access to online courses

Company stock options

Cafeteria Benefit Program

Voluntary Time Off

Frequent team bonding events

Flexible work hours

Employee Interest Groups

Qualifications

• 3-5 years of experience in data analytics with a focus on marketing.
• Proficient in Python and familiar with data libraries like pandas.

Responsibilities

• Provide insights to enhance understanding of customer behavior.
• Analyze marketing KPIs and develop dashboards for stakeholders.

Skills

Data Analytics

Marketing Analysis

Python

Segmentation

Retention Strategies

A/B Testing

Statistical Testing

Data Presentation

Tools

Google Analytics

Amplitude

AWS

PowerBI

Tableau

Looker

Job description

Senior Analyst, Marketing & Commerce Analytics

Remote - United Kingdom

Fandom is growing! Our Sr. Analyst, Commerce & Marketing Analytics opportunity is based in the United Kingdom, and reports to the Senior Manager of Commerce & Marketing Analytics. This position can be UK - remote or hybrid to our offices in Rugeley or London.

You will be a key member of the Commerce & Marketing Analytics team for Fanatical, Fandom’s online video game retailer. Your role will encompass exploratory data analysis, building reports and self-service dashboards, and providing insights and deep-dive analysis into the consumer journey and Fanatical’s performance in order to increase acquisition, conversion and retention. You will partner with and provide recommendations to cross-functional stakeholders, particularly our Marketing and Technology teams, while working closely with our Data Engineering function to help make sure every decision at Fanatical is informed by data.

• Provide insights and reporting that deepen the understanding of the customer and the impact of our marketing, merchandising, and product strategies - including attribution, churn prediction, lifetime value modeling, experiment methodology, and segmentation.
• Analyze A/B and multivariate tests and serve as an advocate for proper experimental design and testing
• Develop and regularly report against KPIs that accurately reflect the health and potential of the business, with a focus on marketing KPIs (marketing channel performance, LTV, CAC, etc.)
• Own and expand existing dashboards and reporting and democratize data access so stakeholders can better understand and act on data and insights
• Proactively identify and produce new types of analyses and reports to meet business stakeholders’ needs
• Support the enhancement of the analytics stack with new tools and technologies

You Have...

• At least 3-5 years of data analytics experience, inclusive of Marketing-focussed analyses and models, e.g. segmentation, retention, loyalty programmes, MMM.
• Familiar with Python, including pandas and other associated data libraries
• Ability to clearly articulate and present insights to technical and non-technical teams alike

Bonus Points...

• Ability to apply statistical testing to real-world data
• Experience with major web analytics tools (Amplitude, Google Analytics, etc.)
• Experience using Amazon Web Services (AWS)
• Experience using business intelligence tools (PowerBI, Tableau, Looker, etc.)
• Laptop and all the gear you need for work
• Free access to a multitude of popular online courses and books sponsored by our company
• Company stock options
• Company swag packages
• Cafeteria Benefit Program (including private medical care, gym membership, shopping/wellness bonus, etc.)
• VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
• Frequent team bonding events
• Flexible work hours & time-off
• Employee Interest and Hobby Groups supported by our company
• Open, energetic and fan-focused, international work environment

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit:www.fandom.com .

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.