Analyst, Customer Insights

Ralph Lauren Corporation; Greater London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An international lifestyle brand is seeking a motivated individual to join their Omni-Channel Customer Insights team in London. This role involves leading customer analysis for the Ecommerce channel, using SQL and visualization tools to produce insights, develop reports, and communicate findings to stakeholders. Ideal candidates will have experience in Customer Insights, strong analytical skills, and a creative approach to problem solving. This position offers a chance to impact business strategies and decisions.

Qualifications

• Experience in full strategic cycles in Customer Insights within Marketing and CRM.
• Knowledge of SQL and Data connections.
• Experience with using data visualization tools (e.g., Tableau).
• Fully Fluent in Excel and PowerPoint.
• Understanding of the luxury/retail industry or Customer Goods industry.
• Ability to communicate actionable insights and turn complex analysis into meaningful recommendations.
• Experience presenting to stakeholders, supporting, and influencing their decisions.
• Highly self-motivated and analytical, with attention to detail.
• Highly creative in problem-solving & communication, with rigorous implementation.

Responsibilities

• Lead customer analysis and insights for Ecommerce channel.
• Drive BAU and ad-hoc analysis using customer data.
• Query customer database using SQL.
• Partner with Ecommerce and Marketing teams for insights.
• Automate and execute customer reports.
• Communicate analysis and insights to stakeholders.
• Conduct customer performance deep dive analysis.
• Build strategic presentations for leadership.

Skills

Customer Insights

SQL

Data Visualization

Excel

PowerPoint

Analytical Skills

Problem Solving

Tools

Tableau

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

We are seeking a passionate and highly motivated individual to join the Omni-Channel EMEA Customer Insights team based in our London Office. The Customer Insights team is a critical enabler in customer centric focus and strategic business growth.

Reporting into Senior Manager of Customer Insights the successful candidate will be responsible for supporting the team in delivering customer insights and analytics projects on all direct to consumer channels.

Responsibilities

• Lead customer analysis and insights for Ecommerce channel.
• Drive BAU and ad-hoc analysis working with customer data as well as other internal and external datasets to tell a holistic story on ecommerce customer performance. Contextualise this performance within the DTC customer landscape.
• Working with multiple data sources – querying customer database using SQL as well as extracting and interrogating data from other teams to develop a clear story of customer performance.
• Partner with Ecommerce, Performance Marketing and Media teams to inject further insights into customer analysis and establish themselves as the expert on Ecommerce customer analytics.
• Automate and execute customer reports on recurring basis for all direct-to-consumer (DTC) channels (Retail, Ecommerce and Outlet)
• Develop insightful highlights and ensure effective communication of analysis, delivering to key stakeholders
• Execute customer performance deep dive analysis to address key business questions and challenges
• Build visual, straightforward, strategic presentations to communicate to senior leadership and partner teams
• Address business questions holistically, delivering complete customer centric insights
• Proactively develop analysis and reporting to support business critical strategies and activations
• Present findings and insights to key stakeholders

Experience, Skills & Knowledge

• Experience in full strategic cycles in Customer Insights within Marketing and CRM
• Knowledge of SQL and Data connections.
• Experience with using data visualization tools (e.g. Tableau)
• Fully Fluent in Excel and PowerPoint
• Understanding of the luxury/retail industry or Customer Goods industry
• Ability to communicate actionable insights and turn complex analysis into meaningful recommendations
• Experience presenting to stakeholders, supporting, and influencing their decisions
• Highly self-motivated and analytical, with sharp attention to detail. The individual will have exceptional critical thinking abilities.
• Highly creative in problem-solving & communication, with rigorous implementation.