AI SEO Lead

Pulse Group; Reading; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Pulse Group is partnering with a leading fashion brand to launch home delivery and redefine how the brand appears online, especially via AI. You’ll sit in the SEO team, bridging SEO, Digital PR, Corporate Comms and Fashion Comms, owning the AI visibility platform as it rolls out.

This newly created role emphasizes turning search insights into actionable stories for multiple teams, with a focus on collaboration, storytelling and senior stakeholder communication in a hybrid Reading work

Qualifications

• Strong SEO and search insights background with hands-on GEO/AEO results.
• Retail, fashion or ecommerce experience.
• Brilliant storytelling and stakeholder skills.

Responsibilities

• Own the brand's AI visibility across platforms and drive visibility, perception and sentiment.
• Turn search and consumer trends into commercial recommendations affecting trade.
• Partner with PR and Comms to shape narratives and coverage for AI conversations.
• Present insights to executive teams and ensure action with timelines.

Skills

SEO

GEO/AEO

Retail/Fashion

Storytelling

Stakeholder mgmt

Collaboration

Tools

Profound

Job description

Pulse is partnering with a household-name fashion retailer at a really exciting moment. After years of being store-first, they’re gearing up to launch home delivery across Great Britain for the first time, so how customers discover them online, and especially through AI, matters more than ever. They’re now building a dedicated function to understand how the brand is found, perceived and recommended across search and AI platforms like ChatGPT, Gemini and Perplexity.

This is a newly created role and a genuine hybrid. You’ll sit within the SEO team as its own distinct arm, acting as the bridge between SEO, Digital PR, Corporate Comms and Fashion Comms.

It’s not about talking rankings. It’s about turning search and AI insight into stories each team can act on, and making sure they do. You’ll own the AI visibility platform (Profound) as it rolls out, with plans for an analyst to report into you.

What you’ll be doing:

• Owning how the brand shows up across AI platforms and moving the needle on visibility, perception and sentiment
• Turning search and consumer trends into clear commercial recommendations, including what’s driving trade up or down
• Partnering with PR and Comms to shape the narratives and coverage that influence how AI talks about the brand
• Presenting insight up to exec level and holding teams to timelines so it turns into action

What they’re looking for:

• A strong SEO and search insights background, with proven, hands‑on GEO/AEO results (not just the theory!)
• Retail, fashion or ecommerce experience
• Brilliant storytelling and stakeholder skills, confident speaking PR, Comms and senior leadership in their own language
• A collaborative, down‑to‑earth approach, someone who brings people with them rather than telling them what to do

Location: Reading (hybrid, 2 days a week in the office)

A rare chance to define how one of the UK’s best-known fashion brands shows up in the AI search era, right as it goes online in a big way.