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AI Performance Marketing Executive

Inside Ideas Group Ltd

London

On-site

GBP 30,000 - 40,000

Full time

2 days ago

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Job summary

A leading company, Inside Ideas Group Ltd, seeks an AI Performance Marketing Executive to optimize media campaigns and analyze performance metrics. The role involves executing strategies, managing digital tools, and engaging with clients, focusing on innovation and sustainability in marketing. This position offers growth opportunities within a pioneering marketing ecosystem.

Qualifications

2-4 years of experience in media planning and performance marketing.
Genai experience and passion for innovation.
Proficiency in digital marketing tools and Genai platforms.

Responsibilities

Support data-driven media strategies for enhanced content performance.
Conduct market research and manage media activation.
Deliver weekly performance reports with actionable insights.

Skills

Analytical skills

Communication skills

Collaboration

Digital marketing proficiency

Education

Relevant diploma or degree in Media, Marketing, Advertising

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Join to apply for the AI Performance Marketing Executive role at INSIDE IDEAS GROUP LTD

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: AI Performance Marketing Executive

Location: London, England, United Kingdom (3 days a week from our London office)

About The Role

As a Media Performance Marketing Executive, you'll play a crucial role in our content studio. You'll focus on optimizing and amplifying our media campaigns, via our specialist genai media platform, to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.

What You Will Be Doing

Strategy: Support to execute data-driven media strategies to enhance content performance

Support to align media performance marketing strategy with overarching Wella Company client media strategy objectives
Support to define and propose target audience groups, platforms and recommended optimal budget / spend for all Wella Company portfolio sub-brands

Market research: Remaining abreast of category and platform trends - insight / innovation analysis and reporting
Media activation: Facilitate and manage Genai media tool (Creative X) connections to ‘paid media ad accounts’, full integration/set-up: content API, reporting API
Content analysis: E2E content analysis: prior to ‘go-live’, once ‘live’ and post ‘go-live’ Media management: Manage and oversee all connected media platforms, ensuring proper integration with Creative X platform / analytics tools
Performance: Establish key performance metrics and analyse media campaign results to identify opportunities for optimisation
Performance prediction: Analysis and reporting on historical data performance predictions for proposed content / new variants
Performance optimisation: Provide insights on best-performing content formats and enhancements
Following client alignment / approval, manage the process to re-brief Genai pilot content studio to optimise creative / content
Client engagement: Regular client engagement, client meetings, weekly client status meetings
Client reporting: Delivering weekly performance reports, with actionable insights
You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What You Need To Be Great In This Role

Relevant diploma or degree in Media, Marketing, Advertising, or a related field
2-4 years experience in media planning and performance marketing, preferably within a media or agency setting
Genai experience and passion for innovation to define and lead this new generation approach to media and performance marketing
Strong analytical skills, with the ability to interpret data and translate it into actionable insightsand supporting narrative
Excellent communication and collaboration skills to work effectively with internal teams and external partners
Proficiency in digital marketing tools, Genai platforms and a deep interest in technology
You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Req ID: 13390

Our Values Shape Everything We Do

BeAmbitiousto succeed

BeImaginativeto push the boundaries of what’s possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

Seniority level

Seniority level
Not Applicable

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Advertising Services

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