AI Performance Marketing Executive

INSIDE IDEAS GROUP LTD; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join a leading company as an AI Performance Marketing Executive, where you will optimize media campaigns through innovative AI solutions. Leverage your analytical skills and media experience to drive strategic marketing efforts for our esteemed clients. This role is pivotal in enhancing brand outcomes in a dynamic content studio environment.

Qualifications

• 2-4 years experience in media planning and performance marketing.
• Strong analytical skills with data interpretation.
• Proficiency in digital marketing tools and Genai platforms.

Responsibilities

• Execute data-driven media strategies and enhance content performance.
• Analyze and report on media campaign results.
• Manage connections to media ad accounts and ensure proper integration.

Skills

Analytical skills

Communication

Collaboration

Digital marketing tools proficiency

Genai experience

Education

Relevant diploma or degree in Media, Marketing, Advertising

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: AI Performance Marketing Executive

Location: London, England, United Kingdom (3 days a week from our London office)

About the role:

As a Media Performance Marketing Executive, you'll play a crucial role in our content studio. You'll focus on optimizing and amplifying our media campaigns , via our specialist genai media platform, to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.

What you will be doing:

• Strategy: Support to execute data-driven media strategies to enhance content performance
  • Support to a lign media performance marketing strategy with overarching Wella Company client media strategy objectives
  • Support to define and p ropose target audience groups, platforms and recommended optimal budget / spend for all Wella Company portfolio sub-brands
• Market research: Remaining abreast of category and platform trend s - insight / innovation analysis and reporting
• Media activation: Facilitate and manage Genai media tool (Creative X) connections to ‘paid media ad accounts’, full integration/set-up: content API, reporting API
• Content analysis: E2E c ontent analysis : prior to ‘go-live’ , on c e ‘live’ and post ‘go-live’ Media management: Manage and oversee all connected media platforms, ensuring proper integration with Creative X platform / analytics tools
• Performance: Establish key performance metrics and analy s e media campaign results to identify opportunities for optimi s ation
• Performance prediction: Analysis and reporting on h istorical data performance predictions for proposed content / new variants
• Performance optimisation: Provide insights on best-performing content formats and enhancements
• Following client alignment / approval, manage the process to re-brief Genai pilot content studio to optimise creative / content
• Client engagement: Regular c lient engagement, client meetings, weekly client status meetings
• Client reporting: Deliver ing weekly performance reports , with actionable insights
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• Relevant diploma or degree in Media, Marketing, Advertising, or a related field
• 2-4 years experience in media planning and performance marketing, preferably within a media or agency setting
• Genai experience and passion for innovation to define and lead this new generation approach to media and performance marketing
• Strong analytical skills, with the ability to interpret data and translate it into actionable insights and supporting narrative
• Excellent communication and collaboration skills to work effectively with internal teams and external partners
• Proficiency in digital marketing tools , Genai platforms and a deep interest in technology
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.

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