AI Performance Marketing Executive

OLIVER Agency; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join OLIVER Agency as an AI Performance Marketing Executive in London, where you will optimize media campaigns leveraging AI technology. You'll create data-driven strategies, analyze performance metrics, and work closely with clients to deliver impactful marketing results. This role emphasizes innovation in media performance within a collaborative environment.

Qualifications

• 2-4 years experience in media planning and performance marketing.
• Genai experience with strong analytical skills.
• Excellent communication and collaboration skills.

Responsibilities

• Support execution of data-driven media strategies.
• Analyze and report on media campaign performance.
• Manage Genai media tool connections to paid media ad accounts.

Skills

Analytical skills

Communication

Collaboration

Digital marketing tools

Genai platforms

Education

Relevant diploma or degree in Media, Marketing, Advertising

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: AI Performance Marketing Executive

Location: London, England, United Kingdom (3 days a week from our London office)

About the role: As a Media Performance Marketing Executive, you'll play a crucial role in our content studio. You'll focus on optimizing and amplifying our media campaigns via our specialist genai media platform to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.

What you will be doing:

• Strategy: Support to execute data-driven media strategies to enhance content performance
  • Support to align media performance marketing strategy with overarching Wella Company client media strategy objectives
  • Support to define and propose target audience groups, platforms, and recommended optimal budget/spend for all Wella Company portfolio sub-brands
• Market research: Remain abreast of category and platform trends - insight/innovation analysis and reporting
• Media activation: Facilitate and manage Genai media tool (Creative X) connections to ‘paid media ad accounts’, full integration/set-up: content API, reporting API
• Content analysis: End-to-end content analysis before ‘go-live’, during ‘live’, and post ‘go-live’
  Media management: Manage and oversee all connected media platforms, ensuring proper integration with Creative X platform/analytics tools
• Performance: Establish key performance metrics and analyze media campaign results to identify opportunities for optimization
• Performance prediction: Analyze and report on historical data performance predictions for proposed content/new variants
• Performance optimisation: Provide insights on best-performing content formats and enhancements
• Following client alignment/approval, manage the process to re-brief Genai pilot content studio to optimise creative/content
• Client engagement: Regular client engagement, meetings, and weekly status updates
• Client reporting: Deliver weekly performance reports with actionable insights

Additionally, you will be open and willing to attend sustainability training relevant to your role and stay informed about sustainability issues.

What you need to be great in this role:

• Relevant diploma or degree in Media, Marketing, Advertising, or related field
• 2-4 years experience in media planning and performance marketing, preferably within a media or agency setting
• Genai experience and passion for innovation to lead new approaches in media and performance marketing
• Strong analytical skills to interpret data and translate into actionable insights and narratives
• Excellent communication and collaboration skills for effective teamwork
• Proficiency in digital marketing tools, Genai platforms, and a deep interest in technology
• You prioritize environmental responsibility, social equity, and economic viability in your daily work

Req ID: 13390
#LI-KA1 #LI-midsenior #LI-Onsite

Our values:

Be Ambitious to succeed

Be Imaginative to push boundaries

Be Inspirational to do groundbreaking work

Be always learning and listening

Be Results-focused to exceed expectations

Be pro-inclusive and anti-racist across our community and clients

OLIVER, part of the Brandtech Group, is an equal opportunity employer committed to inclusion and diversity. All applicants will be considered without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability, or any characteristic protected by law. We are dedicated to sustainability and have science-based emissions reduction targets, embedding sustainability into every aspect of our work.