AI-First Product Marketing Manager

Sovos; Greater London; Presencial; GBP 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Global Mentoring Programs

AI Tools and Technology

Continuous Learning and Development

Private Health Insurance

Dental Insurance

Vision Coverage

Life Insurance

Pension with employer contribution

Descripción de la vacante

Sovos is seeking a Product Marketing Manager to own the positioning, messaging, and go-to-market for our AI-first products. You will translate complex AI capabilities into compelling narratives for customers, prospects, and sellers, working at the intersection of product, sales, and enablement to bring transformative capabilities to market.

You will lead cross-functional efforts to launch new AI-first capabilities, develop core assets, and drive demand through effective storytelling and

Formación

• 5-7 years of experience in product marketing, product management, or a closely related go-to-market function, ideally within B2B SaaS environments.
• Experience marketing AI-first or data-intensive products is a strong advantage, with the ability to speak credibly about what makes an AI-first product different to position.
• Strong written and verbal communication skills with the ability to turn complex, technical capabilities into simple, compelling stories that drive action.
• Comfort with AI-assisted workflows and genuine curiosity about the AI landscape and how it's changing buyer expectations in tax, finance, and compliance.
• Track record supporting product launches end-to-end, from planning through post-launch measurement, whilst operating in a global, matrixed environment with competing priorities.
• Comfortable working directly with sales teams, hearing and using direct field feedback to sharpen messaging and go-to-market strategy.
• Due to client contractual obligations, the successful candidate will be asked to clear a background check upon hire.

Responsabilidades

• Develop clear, differentiated positioning and messaging for Sovos's AI-first products and agentic capabilities, grounded in the real problems they solve for buyers in tax, finance, and IT.
• Plan and execute go-to-market launches for new AI-first products and features, building core assets including briefs, pitch decks, web copy, one-pagers, and FAQs whilst keeping them current as products evolve.
• Partner with sales enablement to equip sellers with messaging, competitive positioning, and objection handling they need to sell AI-first products with confidence, and act as a subject-matter resource in key deals when needed.
• Leverage AI tools to translate technical capabilities into business value that resonates with both practitioner and executive audiences, and collaborate with demand generation teams to turn positioning into pipeline-generating campaigns.
• Stay ahead of the competitive and analyst landscape for AI in tax and compliance, partnering with corporate communications and analyst relations to secure third-party validation of our story.
• Gather and synthesise field feedback including win/loss insights, competitive intelligence, and customer objections, feeding it back into positioning, product development, and launch metrics to continuously refine messaging and go-to-market motions.

Conocimientos

Product marketing

Go-to-market

Communication skills

AI familiarity

Global/matrix environment

Descripción del empleo

Sovos is seeking a Product Marketing Manager to own the positioning, messaging, and go-to-market for our AI-first products. You will translate complex AI capabilities into compelling narratives for customers, prospects, and sellers, working at the intersection of product, sales, and enablement to bring transformative capabilities to market.

You will lead cross-functional efforts to launch new AI-first capabilities, develop core assets, and drive demand through effective storytelling and