AI-First Lifecycle Marketing Architect

Lovable; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

Lovable is seeking a Senior Lifecycle Marketing Manager to lead activation, engagement, retention and reactivation for the self-serve base. You’ll own AI‑first, personalized lifecycle programs that scale as millions of builders use Lovable to turn ideas into real products.

You’ll design adaptive journeys with event‑driven messaging across email, in‑app inbox, push, and emerging CRM channels, working with Data, Product and GTM teams to ensure timely, relevant content and measurable incremental

Qualifications

• 5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale.
• Hands-on expertise with modern lifecycle marketing platforms (Braze, Iterable, or Customer.io).
• Experience with AI-driven personalization and event-driven campaigns.

Responsibilities

• Operate lifecycle marketing for the self-serve base across activation, engagement, retention and reactivation.
• Lifecycle PoC for product launches, experiments and GTM moments.
• Design intelligent, rules-based or algorithmic lifecycle programs with multi-channel messaging.
• Work AI-first across content generation, personalization, segmentation, decisioning and analysis.
• Build experimentation and data-driven optimization into lifecycle programs with measurable impact.
• Partner with Data, Product and GTM teams to ensure native, timely messaging.

Skills

B2C lifecycle expertise

AI-driven personalization

Content craftsmanship

Tools

Braze

Iterable

Customer.io

Liquid templating

SQL

RudderStack

Job description

Lovable is seeking a Senior Lifecycle Marketing Manager to lead activation, engagement, retention and reactivation for the self-serve base. You’ll own AI‑first, personalized lifecycle programs that scale as millions of builders use Lovable to turn ideas into real products.

You’ll design adaptive journeys with event‑driven messaging across email, in‑app inbox, push, and emerging CRM channels, working with Data, Product and GTM teams to ensure timely, relevant content and measurable incremental