Lifecycle Marketing Architect for AI-Driven Campaigns

Mercor; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Mercor is building high-fidelity simulated work environments to evaluate and improve AI agents in marketing work. You will design and pressure-test Lifecycle environments, crafting briefs, artifacts, and criteria to judge strong responses.

You will review AI agent attempts, ensuring rigorous evaluation of diagnostics, prioritization, and multi-tool orchestration across CRM and analytics platforms. The role focuses on hands-on lifecycle/CRM marketing, owning sending programs and incrementality,

Qualifications

• Hands-on practitioner experience in lifecycle, CRM or retention marketing — you have owned the sending program and its incrementality, not only managed people who do it

Responsibilities

• Design task briefs drawn from work you have actually done in lifecycle or CRM marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach
• Specify the documents, dashboards, personas and tool states a realistic version of that task requires
• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one
• Review AI agent attempts and judge them against your own standard
• Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools

Skills

Lifecycle marketing

CRM

Retention marketing

Tools

Salesforce

Amplitude

Job description

Mercor is building high-fidelity simulated work environments to evaluate and improve AI agents in marketing work. You will design and pressure-test Lifecycle environments, crafting briefs, artifacts, and criteria to judge strong responses.

You will review AI agent attempts, ensuring rigorous evaluation of diagnostics, prioritization, and multi-tool orchestration across CRM and analytics platforms. The role focuses on hands-on lifecycle/CRM marketing, owning sending programs and incrementality,