Global Growth Marketing Manager

Sovos Latinoamérica; Greater London; On-site; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Global Mentoring Programmes

AI Tools and Technology from Day 1

Continuous Learning and Development

Language Learning Support

Global Employee Recognition Platform

Global Parental Leave Policy

30 days holiday plus bank holidays

Private Health Insurance

Dental Insurance

Vision Coverage

Life Insurance

Critical Illness Cover

Income Protection

Pension with employer contribution

Employee Assistance Programme

Job summary

Sovos is seeking an AI Growth Marketing Manager in the United Kingdom to design and execute multi-channel campaigns for AI-first products. You will generate qualified pipeline at the intersection of AI technology and B2B SaaS marketing, working with sales and product marketing to align launches and drive demand.

You will own the demand-gen funnel end-to-end, continually optimise channel mix and messaging with AI-assisted tools, and collaborate with global teams to maximize pipeline contribution

Qualifications

• Experience designing and executing multi-channel demand generation programmes.
• Ability to own end-to-end demand-gen funnel from awareness to SQL.
• Familiarity with AI-assisted workflows to optimize campaigns.

Responsibilities

• Build and execute multi-channel demand generation programmes across paid media, email, webinars, ABM, and events.
• Own the demand generation funnel end-to-end for AI-first products; align with sales and ops.
• Test and optimise channel mix, messaging, and offers using AI insights.
• Design and run ABM programmes targeting priority buyers with sales collaboration.
• Define and track pipeline, MQL, and campaign metrics; forecast demand-sourced pipeline.

Skills

Multi-channel demand gen

ABM campaigns

Pipeline ownership

AI-powered marketing

Marketing automation

CRM platforms

Marketo

HubSpot

Salesforce

Analytics dashboards

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

AI tools

Job description

AI Growth Marketing Manager

Corporate Marketing/Enablement · Full-Time · United Kingdom

Build Your Future With Us

The digitization of tax compliance is fundamentally changing global commerce and how businesses need to operate and grow. Governments now have real-time visibility into business data, creating new challenges and new opportunities for organizations around the world. At Sovos, we're transforming tax compliance from a business requirement into a generater of growth through AI-powered technology that delivers the accurate, real-time insights businesses need to make smarter decisions.

We're solving more than today's tax compliance challenges. We're helping reshape global economies by enabling organizations to navigate increasingly complex and rapidly changing regulatory environments with confidence – and helping communities thrive.

AI is accelerating what's possible, enabling tax and technology professionals to more effectively generate critical regulatory decisions. That's where Sovos excels, combining intelligent technology with human expertise to help customers stay ahead of change.

Don't worry if you don't check every box. We're focused on hiring great people, not perfect resumes. It's less about what you've done elsewhere and more about what you're capable of doing here.

The Role

At Sovos, we're building the future of tax compliance with AI-first technology that transforms how businesses work. As a AI Growth Marketing Manager focused on our AI products, you'll design and execute multi-channel campaigns that generate qualified pipeline, working at the intersection of cutting-edge technology and sophisticated B2B marketing. This role sits at the heart of our growth engine, translating product innovation into demand that converts.

More specifically, you will:

• Build and execute multi-channel demand generation programmes across paid media, email, webinars, ABM, and events, specifically designed to generate pipeline for Sovos's AI-first and agentic products.
• Own the demand generation funnel for AI-first products end to end, from awareness through MQL to SQL, in close partnership with marketing operations and sales.
• Continuously test and optimise channel mix, messaging, and offers to improve conversion rates and cost per pipeline dollar, leveraging AI tools to surface insights and automate optimisation where possible.
• Design and run account-based marketing programmes targeting priority buyers in tax, finance, and IT, collaborating with sales to align target account lists and orchestrate coordinated, multi-touch outreach.
• Define and track pipeline, MQL, and campaign performance metrics, reporting progress transparently and forecasting demand-sourced pipeline contribution to inform channel investment decisions.
• Partner with product marketing, sales enablement, content teams, and brand to keep campaigns grounded in current positioning, aligned with launch timing, and consistent with the broader Sovos voice.
• Support the integration of acquired demand generation practices, tooling, and data as Sovos grows through M&A.

What You Bring to Sovos

• You can design and execute multi-channel demand generation programmes that generate measurable pipeline in B2B SaaS environments, ideally marketing AI-first, AI-powered, or other emerging technology products.
• You're quantitatively fluent and comfortable owning a pipeline number, reporting transparently against it, and partnering with analytics to build dashboards that keep the business honest about what's working.
• You have hands-on experience with marketing automation and CRM platforms such as Marketo, HubSpot, or Salesforce.
• You understand (or are ready to learn) what makes demand generation for AI products different from legacy technology marketing, and you've designed ABM programmes or similar targeted campaigns.
• You're an excellent collaborator across product marketing, sales, and marketing operations, experienced working across global teams and managing multiple stakeholder relationships.
• You're comfortable with AI-assisted workflows and eager to leverage AI tools to improve campaign performance, forecasting, and reporting.
• Due to client contractual obligations, the successful candidate will be asked to clear a background check upon hire.

Life at Sovos

The tools to enhance your life - because we want you to enjoy your life outside of work and inside!

• Global Mentoring Programmes
• AI Tools and Technology from Day 1
• Continuous Learning and Development
• Language Learning Support
• Global Employee Recognition Platform and Programs
• Global Parental Leave Policy
• 30 days holiday plus bank holidays
• Private Health Insurance
• Dental Insurance
• Vision Coverage
• Life Insurance
• Critical Illness Cover
• Income Protection
• Pension with employer contribution
• Employee Assistance Programme

Equal Opportunity Employer

Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate against race, colour, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic provided by law. At Sovos, all employees are encouraged to bring their whole selves to work.

Company Background

Sovos is transforming tax compliance from a business requirement to a force for growth. Our flagship product, the Sovos Compliance Cloud platform, enables businesses to identify, determine, and report on every tax obligation across the globe. Sovos processes nearly 20 billion transactions per year, helping companies scale their compliance strategy in 150+ countries.

More than 100,000 customers – including half the Fortune 500 – trust Sovos’ tax and regulatory expertise and unparalleled integration with their business applications. Learn more at sovos.com.

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