AI-Driven SEO & Discovery Analyst

Immediate Media Co; Greater London; Hybrid; GBP 20,000 - 33,000; Full time

Benefits offered by this job

Regular socials

Well-being initiatives

Mental Health First Aiders

25 days holiday + birthday

Training & development

Career progression

Flexible hybrid work

Cycle to work

Enhanced family policies

Pension and life assurance

Modern office

Job summary

Immediate Media Co is seeking a Search & Discovery Analyst to grow visibility of BBC Good Food and Radio Times across traditional search and AI discovery surfaces. You will lead technical audits, optimise crawlability and structure data, and partner with editorial and product teams to turn insights into actions.

The role blends SEO, content optimisation and audience insight, with a future-facing focus on AI overviews, LLMs and generative AI.

Qualifications

• Solid hands-on experience in technical SEO and content optimisation.
• A genuine passion for search and AI discovery with curiosity for new technologies.
• A proactive, analytical mindset; you spot opportunities and bring forward ideas.
• Strong data fluency and Excel proficiency.
• Experience with industry-leading SEO tools (Ahrefs, Screaming Frog, GSC, GA).
• Comfortable presenting findings and collaborating with editorial, product and technology teams.

Responsibilities

• Conduct technical SEO audits to identify crawlability, indexation, and structure data opportunities across search and AI platforms.
• Identify internal linking, entity, and semantic optimisation opportunities to improve discoverability.
• Support testing and experimentation to improve visibility across search, AI, and LLMs.
• Produce regular performance reports on search and AI visibility with insights and actions.
• Collaborate with Product & Technology to implement SEO improvements and monitor site performance.
• Create entity-led content briefs to optimise for search and AI citability.

Skills

Technical SEO

Content optimisation

Audience insight

Data analysis

Excel

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Ahrefs Brand Radar

Tools

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Profound

Peec AI

Ahrefs Brand Radar

Job description

Immediate Media Co is seeking a Search & Discovery Analyst to grow visibility of BBC Good Food and Radio Times across traditional search and AI discovery surfaces. You will lead technical audits, optimise crawlability and structure data, and partner with editorial and product teams to turn insights into actions.

The role blends SEO, content optimisation and audience insight, with a future-facing focus on AI overviews, LLMs and generative AI.