Search and Discovery Analyst

Jobtailor; Greater London; On-site; GBP 42,000 - 64,000; Full time

Job summary

Jobtailor is seeking a dedicated Technical SEO and AI visibility specialist in Greater London to lead audits, optimise content, and drive measurable improvements across search platforms. You will partner with editorial, product and technology teams to craft data-driven strategies that boost discoverability and user journeys.

The role emphasizes experimentation, reporting, and cross-functional collaboration to enhance site performance and audience engagement in a fast-paced environment.

Qualifications

• Solid hands-on experience in technical SEO and content optimisation.
• Ability to identify opportunities and turn insight into action.
• Passion for search and AI discovery.
• Curiosity to explore new technologies and test emerging techniques.
• Proactive, analytical mindset.
• Ability to use insight from multiple sources to tell a clear story and make practical recommendations.
• Strong Excel proficiency.
• Experience with Ahrefs, Screaming Frog, Google Search Console and Google Analytics.
• Experience with AI visibility platforms such as Profound, Peec AI or Ahrefs Brand Radar is beneficial.
• Willingness to learn and experiment.
• Strong communication and stakeholder management skills.
• Ability to present findings and collaborate with editorial, product and technology teams.

Responsibilities

• Conduct technical SEO audits covering crawlability, indexation, structured data and site health across search and AI platforms
• Identify internal linking, entity and semantic optimisation opportunities
• Support testing and experimentation to improve visibility across search, LLMs and AI answer engines
• Produce regular search and AI visibility performance reports with insights, trends and recommended actions
• Work with Product & Technology on technical SEO improvements and monitor site performance
• Create entity-led content briefs optimised for search performance, AI citability and audience intent
• Conduct content, topic and competitor audits
• Identify opportunities to improve topical authority, semantic coverage and discoverability
• Use search, AI discovery and audience insight to improve journeys from discovery to registration, newsletter sign-up, subscription and repeat engagement
• Support the Audience Development Lead on owned-channel initiatives
• Monitor Google algorithm updates, AI Overviews, LLMs and emerging best practice
• Champion testing and learning by proposing ideas, experiments and recommendations
• Share insights and performance updates with editorial teams and stakeholders
• Support training and playbooks embedding best practice across the business

Skills

Technical SEO

Content Optimisation

Data Analysis

Entity Optimization

Crawlability

Indexation

Structured Data

Performance Reporting

AI Discovery

Semantic Coverage

Excel

Ahrefs

Screaming Frog

Google Analytics

Tools

Ahrefs

Screaming Frog

Google Search Console

Google Analytics

Profound

Peec AI

Job description

• Conduct technical SEO audits covering crawlability, indexation, structured data and site health across search and AI platforms
• Identify internal linking, entity and semantic optimisation opportunities
• Support testing and experimentation to improve visibility across search, LLMs and AI answer engines
• Produce regular search and AI visibility performance reports with insights, trends and recommended actions
• Work with Product & Technology on technical SEO improvements and monitor site performance
• Create entity-led content briefs optimised for search performance, AI citability and audience intent
• Conduct content, topic and competitor audits
• Identify opportunities to improve topical authority, semantic coverage and discoverability
• Use search, AI discovery and audience insight to improve journeys from discovery to registration, newsletter sign-up, subscription and repeat engagement
• Support the Audience Development Lead on owned-channel initiatives
• Monitor Google algorithm updates, AI Overviews, LLMs and emerging best practice
• Champion testing and learning by proposing ideas, experiments and recommendations
• Share insights and performance updates with editorial teams and stakeholders
• Support training and playbooks embedding best practice across the business

Requirements

• Solid hands-on experience in technical SEO and content optimisation
• Ability to identify opportunities and turn insight into action
• Passion for search and AI discovery
• Curiosity to explore new technologies and test emerging techniques
• Proactive, analytical mindset
• Ability to use insight from multiple sources to tell a clear story and make practical recommendations
• Strong Excel proficiency
• Experience with Ahrefs, Screaming Frog, Google Search Console and Google Analytics
• Experience with AI visibility platforms such as Profound, Peec AI or Ahrefs Brand Radar is beneficial
• Willingness to learn and experiment
• Strong communication and stakeholder management skills
• Ability to present findings and collaborate with editorial, product and technology teams

Core Competencies

Demonstrates expertise in technical SEO audits, content optimization, and performance reporting, with a strong focus on search and AI visibility. Proficient in using data-driven insights to enhance user journeys and improve site performance across various platforms.

Highest-signal resume keywords

• Technical SEO
• Content Optimization
• Google Analytics
• Ahrefs
• Stakeholder Management

Hard Skills

• Technical SEO Audits
• Content Audits
• Data Analysis
• Entity Optimization
• Crawlability
• Indexation
• Structured Data
• Performance Reporting
• AI Discovery
• Semantic Coverage

Soft Skills

• Analytical Mindset
• Proactive Approach
• Strong Communication
• Curiosity
• Collaboration

Industry Keywords

• Search Visibility
• AI Platforms
• Audience Development
• Google Algorithm Updates
• Testing and Experimentation

Tools & Technologies

• Ahrefs
• Screaming Frog
• Google Search Console
• Google Analytics
• Profound
• Peec AI