AI-Driven Product Marketing Lead

ThreatAware; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

ThreatAware, a London-based cybersecurity SaaS vendor, seeks a product marketing leader to own positioning and messaging and to bring it to life across web copy, blogs, and product narratives. You will work closely with Sales, Product and the wider marketing team, reporting to the CMO, shaping ICPs and buyer personas while driving launches and GEO strategies to generate demand.

You will also lead competitive intelligence and innovate with AI-driven marketing approaches to move fast in a growing

Qualifications

• 3–6 years in B2B product marketing, SaaS or high-growth environments
• Strong academic background
• Proven track record of rapid progression
• Hands-on writer who builds artefacts yourself
• Exceptional writing; translate tech into buyer-friendly stories
• Intellectually curious; understand the product deeply
• Passion for AI and its impact on marketing
• Ambitious, energetic and comfortable with ambiguity
• Curiosity about cybersecurity; eager to learn the domain

Responsibilities

• Positioning and messaging: Define and own ThreatAware's positioning and messaging as the product and market evolve
• Content creation: Write and produce content that carries our story—from web copy to blogs to product narratives
• Sales enablement: Build and maintain decks, one-pagers, guides and battlecards for Sales to win
• Buyer insight: Own ICP definitions and buyer personas from real conversations with customers, prospects, Sales and Product
• Competitive intelligence: Track market/competitors and translate learnings into positioning and live deal support
• Launches: Plan and run product/feature launches with Product and Growth to generate demand
• GEO: Lead ThreatAware's GEO strategy for AI-generated search visibility
• Innovation: Pioneer AI use across product marketing; explore faster, smarter methods

Skills

Positioning

Content creation

Sales enablement

Buyer insights

Competitive intelligence

Launch management

GEO strategy

AI in marketing

Education

Bachelor's degree

Job description

ThreatAware, a London-based cybersecurity SaaS vendor, seeks a product marketing leader to own positioning and messaging and to bring it to life across web copy, blogs, and product narratives. You will work closely with Sales, Product and the wider marketing team, reporting to the CMO, shaping ICPs and buyer personas while driving launches and GEO strategies to generate demand.

You will also lead competitive intelligence and innovate with AI-driven marketing approaches to move fast in a growing