AI-Driven SaaS Product Marketing Specialist

Acuro Associates Ltd; Guildford; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Acuro Associates Ltd is seeking a Product Marketing Executive to own product marketing initiatives across a growing software portfolio. You will work with Product Management, Sales and Marketing to deliver go-to-market programmes, craft messaging, and manage campaigns using AI-powered tools to boost performance.

The role blends strategic thinking with hands-on campaign execution in a hybrid environment, offering £40,000–£50,000 plus benefits and opportunities across international markets.

Qualifications

• 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management.
• Experience with SaaS, software, cloud or technology-led organisations.
• Strong understanding of demand generation, lead management and marketing funnels.
• Experience with HubSpot.
• Knowledge of digital marketing channels including SEO, social media, analytics and website management.
• Strong communication and stakeholder management skills.
• Excellent organisational and project management capabilities.
• Strong analytical skills with the ability to turn data into actionable insight.
• Proficiency in Microsoft 365.

Responsibilities

• Execute product marketing campaigns aligned to product roadmaps and commercial objectives
• Support go‑to‑market initiatives for new product launches and enhancements
• Develop product messaging, positioning and value propositions
• Create sales enablement content, presentations, customer‑facing materials and marketing collateral
• Drive demand generation activities and support lead nurturing programmes
• Monitor campaign performance, ROI, conversion rates and pipeline contribution
• Analyse marketing data and provide recommendations for continuous improvement
• Track market trends, customer needs and competitive activity
• Manage digital marketing assets and ensure content remains accurate and compliant
• Collaborate with Product, Sales and Marketing teams across international markets

Skills

Product marketing

Marketing communications

B2B Campaign Management

Demand generation

Lead management

HubSpot

Digital marketing

SEO

Microsoft 365

Tools

HubSpot

Job description

Acuro Associates Ltd is seeking a Product Marketing Executive to own product marketing initiatives across a growing software portfolio. You will work with Product Management, Sales and Marketing to deliver go-to-market programmes, craft messaging, and manage campaigns using AI-powered tools to boost performance.

The role blends strategic thinking with hands-on campaign execution in a hybrid environment, offering £40,000–£50,000 plus benefits and opportunities across international markets.